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Google Empowers Nigerian Newsrooms With Tools To Maximise Ad Revenue, Digital Innovation

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Google has concluded two major events in Lagos geared towards equipping Nigerian media professionals with advanced digital tools to drive advertising revenue and newsroom efficiency.

The Google Ad Manager Academy 3.0, held on Friday at the Google office in Ikoyi, Lagos, brought together media practitioners across Sub-Saharan Africa in a hybrid format—both in-person and virtual.

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The event focused on helping publishers fully unlock the potential of Google Ad Manager, understand new consumer insights, leverage artificial intelligence and machine learning, and implement yield optimization techniques to boost earnings across mobile and web platforms.

On Tuesday, the company also held Publisher Day NG 2025, featuring a hands-on workshop that introduced participants to Google’s suite of newsroom tools, such as News Consumer Insights 3.0, Gemini for News, NotebookLM, and Pinpoint.

READ ALSO:Google Drops Pledge Not To Use AI For Weapons

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The sessions were designed to demonstrate how these innovations can enhance content research, audience engagement, and ad performance.

Attendees included editors, ad operations specialists, marketing managers, and journalists from leading media houses such as Vanguard, Channels TV, Silverbird TV, The Nation, BusinessDay, Pulse, Dochase among a host of others.

Speaking after the event, Onyinyechi “Nini” Eze, Strategic Partner Manager for Sub-Saharan Africa at Google, reflected on the growing interest among Nigerian news organisations in programmatic advertising.

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I think the Google Ad Monetization journey has been interesting for me. I’ve been in Google for three years and we had the Google Ad Manager Academy 3.0, so this would be our third edition. What I found really interesting is the amount of news companies and news agencies that are now coming on board with Ad Monetization, programmatic Ad Monetization,” she said.

READ ALSO:Google To Link Africa, Australia With Landmark Umoja Cable

Primarily, you know that the newsroom really adopt more of traditional advertising, but then now, you’ve seen from statistics that 80% is going programmatic. So this is where I find a lot of joy: to see that a lot of news organisations are actually now adopting programmatic advertising, which will potentially increase their yield.”

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Asked about how the initiative aligns with Google’s broader vision for Nigeria, Eze said, “If you think about Google’s mission, it’s always about making our content more accessible. So if you think about the news, right? And you think about Google’s mission, it always tally because the news agencies are trying to ensure that they give out credible news, trustworthy news, and then making it accessible to everyone, so that everybody understands what’s going on.”

She emphasised Google’s commitment to supporting both large and small content creators with free tools.

SquirrelPR simplifies press distribution across Africa with launch of content marketplace

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READ ALSO:Google Shares Slide On Spending Plans Despite Sales Jump

It could be you’re a blog, it could be you’re a small news outfit, but then we want a situation where we can showcase a lot of tools—these tools are free—so you can upskill yourself and then also sustain the news industry, the media industry as well.”

On the tools that stood out to participants, Eze mentioned, “From the Ad Monetization side, we have the Google Ad Manager platform, which is free. We also have AdSense, it’s also a free tool. We have AdMob. Starting your Ad Monetization journey is actually quite easy now. It’s really more about understanding what the tool can do and how it can monetize your platforms.”

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She also highlighted tools from Publisher Day, such as News Consumer Insights 3.0, Google Ad Analytics 4, Gemini, and NotebookLM, saying “all these tools can help those news agencies: both small and large to actually sustain themselves and grow.”

Looking ahead to future editions and ongoing support, Eze said, “Google mission is to organise the world’s information and make it universally accessible and useful. This tally’s with the general news industry goals to drive credible, trustworthy news, making accessible to everyone. Google aims to support the media industry through its technologies and innovation to achieve their goals.”

 

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Cherryland, Unifield, Divine Pattern Schools Shine At ITV 2025 Quiz, Debate And Essay Competition

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Winners in the various categories.

By Joseph Ebi Kanjo, Benin 

Cherryland Royal School, Divine Pattern Schools, and Unifield International School, on Friday, 4th July, 2025 won the Independent Radio and Television 2025 Interschool Quiz, Debate and Essay Competition in their respective categories.

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The Essay Competition, with the topic: ‘There has Been a Growing Incidence of Gambling Amongst Youth in Your Country. Write an Article Suitable for Publication in a National Newspaper Stating Three Probable Causes, and Suggesting how this Problem can be Cured,’ was won by Oghogho Triumph of Divine Pattern Schools, while Eczema Praise of Cherryland Royal School emerged winner in the debate category with the topic: ‘The Youths of Today Are More Interested in the Pursuit of Pleasure than in Academic Work.’

The quiz, which was competed by primary pupils from various schools was won by Victory Ighotomare of
Unifield International High School.

Winners in the various categories in group photograph with the management of ITV/Radio

Earlier, in his opening remarks, Chairman of the occasion and Deputy Chief of Staff to Edo State Government (office of the deputy governor), Hon. Pius Alile, while recalling his primary school days, pledged scholarship to university level for winners in the various categories.

READ ALSO: ITV/Radio Pre-independence Anniversary Lecture: Nigerians Must Take Control Of Electoral Process – Don

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Alile urged the students and pupils to desist from social vices and face their studies, stressing that it’s through education that they can actualise their dreams in life.

In his short remarks, Managing Director, ITV/Radio, Engr. Elvis Obaseki, urged the students and pupils present at the event to face their studies, and above all be disciplined and well behaved.

He stressed that no matter how a student may be brilliant in life, such a student needs discipline to navigate through the journey of life, adding “no matter how intelligent you are, you must be well behaved and disciplined. This will take you far in life.”

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The MD, who told the students and pupils that they cannot all be winners at the same time, said being present at the event, they are expected to take one or two lessons back home from the event.

READ ALSO: ITV Lauded For Grassroot Reportage 

Engr. Obaseki, who said “it’s not too good that none of our public schools are here,” promised, “next year, we will make everything humanly possible to bring our public schools so that the competition will be more interesting and fierce.”

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Also speaking, Chairman, organising committee of the event, Dr. Sunny Duke, while expressing joy at the large turnout of schools in this year’s competition, thanked the management and staff of ITV/Radio for their support, and in particular the Esama of Benin Kingdom, Chief Gabriel Igbinedion for creating the platform (ITV/Radio) through which young ones can actualise their dreams.

He also thanked the chairman of the occasion, Hon. Alile for offering the winners in the various categories scholarship, stressing that it has been his prayer and wish.

Where I am today is because of the scholarship I won in JSS 2 back then. And today, that ambition and dream has been fulfilled with the scholarship for the winners of the quiz, debate and essay competition by Hon. Pius Alile, I’m overwhelmed,” Duke said.

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The event was spiced up with dance competition amongst students and pupils, and on the other hand amongst teachers, and other side attractions.

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Ex-gov Ohakim, IGP, Others Win Fundamental Rights Suit

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In a judgment certified on 26th June 2025 and obtained by this reporter,

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Hon. Justice Binta Mohammed of the High Court of the Federal Capital has dismissed a fundamental rights suit filed by one Lady Chinyere Lilian Amuchinwa on 4th May 2022 against six parties, including a former Governor of Imo State, Chief Ikedi Alaikum; and the Inspector-General of Police.

The judgment was certified on 26th June 2025 and obtained by newsmen

The suit stemmed from Lady Amechinwa’s claims that Dr Ikedi Ohakim and another party instigated the police to detain her at the Force Headquarters in Abuja in July 2021 over what was not stated in the suit.

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Her claim is not unconnected with some unsubstantiated allegations she had earlier levelled against Ohakim , and for which the former Governor was exonerated.

READ ALSO:Ekiti Court Remands Man Over Alleged Threat To Life

The defendants, had in their replies, said the suit was devoid of cause of action and an abuse of the process of the court, “the suit having been filed after other similar suits were being pursued elsewhere by Lady Amuchinwa against Dr Ohakim.”

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They cited the other suits as a fundamental rights suit in Imo High Court Owerri; an appeal at Owerri Division of court of appeal court; and charges filed at Federal High Court, Abuja, all of which the court noted were either dismissed or struck out against Lady Amuchinwa.

Delivering judgment on the suit Justice Mohammed held that: “From the unchallenged and uncontroverted evidence in this suit, it is established that the Applicant/Respondent, has commenced a multiplicity of action involving the same set of fact and the same persons therefore constituting an abuse of the judicial process. Therefore this issue is resolved in favour of the 1st 3rd and 4th Applicant/respondent as well as the 5th Respondents/Applicants.”

READ ALSO:Lawyer Asks Court To Void EFCC, NSCDC Acts

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In conclusion the preliminary objection of the 1st 3rd 4th and 5th Respondents/Applicant succeeded accordingly, the suit filed by the Applicant/Respondent for Enforcement of Fundamental Right on 4/5/22 is hereby dismissed.

“The Applicant has failed to establish a cause of action against the 6th Respondent as nothing remotely connects him to the suit of the Applicant, his name is accordingly struck out from the suit.

“There will be no need to consider and determine the Applicant suit the preliminary objections to the suit having succeeded and the suit dismissed”, the Court ordered.

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Constitution Amendment: South-East Demands Rotational Presidency, Legislative Seats For Women

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The people of the South-East have demanded a constitution that allows for the rotation of the presidency and grants full autonomy to Local Governments in the country.

They requested the South-East Zonal Public Hearing on Review of the 1999 Constitution, organised by the Senate on Friday in Enugu.

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Speaking during the exercise, Governor Peter Mbah of Enugu State noted that the concept of a rotational presidency was paramount to the Southeast.

The governor said the state believed that adopting a rotational presidency among the six geopolitical zones, this would provide every region, including the Southeast, a fair chance at the nation’s highest office.

\Mbah, represented by the Secretary to the Enugu State Government, Prof. Chidiebere Onyia, added that the idea would foster a greater sense of belonging and national unity.

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Similarly, the governorship should rotate among senatorial zones, and legislative seats should be allocated among constituencies, ensuring broader representation and participation at all levels of governance.

To further enhance inclusivity, particularly for women, we propose legislative seats. We advocate for one additional Senate seat per state for women and two additional House of Representatives seats per state.

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“As a state, we advocate for three additional assembly seats per state for women.

“This measure will significantly boost gender parity and ensure active participation of women in governance and in decision-making processes,” Mbah said.

The governor also called for the institutionalisation of Local Government Councils as a truly autonomous form of government team.

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According to him, the current practice where state governors meant for local governments and appoint caretaker committees instead of elected representatives and hinder grassroots development.

We urge the committee to reinforce section1999 constitution to ensure the democratic existence of local governments, allowing them to directly access their funds from the national consolidated account,” Mbah said.

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The governor equally called for legislative powers, enhancements, and fiscal reforms that would devolve more powers and resources to the states.

He stressed that the current concentration of power at the centre, a legacy of the military rule, had stifled the growth and development of sub-national entities.

A true federal system requires that states are autonomous entities with sufficient powers and resources to positively impact the lives of their citizens,” he concluded.

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READ ALSO:Google Empowers Nigerian Newsrooms With Tools To Maximise Ad Revenue, Digital Innovation

On his part, Governor Francis Nwifuru of Ebonyi State called for the creation of an additional state in the Southeast to bring them on par with other geopolitical zones of the country.

Nwifuru, represented by the Speaker, Ebonyi State House of Assembly, Mr Moses Odunwa, also called a for women’s inclusiveness and reserved political seats for women.

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If a particular seat has been designated for women, all the parties will feature women candidates to fill in the space,” he said.

The public hearing was attended by government officials, traditional rulers, NGOs, and civil society organisations.
(VANGUARD)

 

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