News
Google Empowers Nigerian Newsrooms With Tools To Maximise Ad Revenue, Digital Innovation

Google has concluded two major events in Lagos geared towards equipping Nigerian media professionals with advanced digital tools to drive advertising revenue and newsroom efficiency.
The Google Ad Manager Academy 3.0, held on Friday at the Google office in Ikoyi, Lagos, brought together media practitioners across Sub-Saharan Africa in a hybrid format—both in-person and virtual.
The event focused on helping publishers fully unlock the potential of Google Ad Manager, understand new consumer insights, leverage artificial intelligence and machine learning, and implement yield optimization techniques to boost earnings across mobile and web platforms.
On Tuesday, the company also held Publisher Day NG 2025, featuring a hands-on workshop that introduced participants to Google’s suite of newsroom tools, such as News Consumer Insights 3.0, Gemini for News, NotebookLM, and Pinpoint.
READ ALSO:Google Drops Pledge Not To Use AI For Weapons
The sessions were designed to demonstrate how these innovations can enhance content research, audience engagement, and ad performance.
Attendees included editors, ad operations specialists, marketing managers, and journalists from leading media houses such as Vanguard, Channels TV, Silverbird TV, The Nation, BusinessDay, Pulse, Dochase among a host of others.
Speaking after the event, Onyinyechi “Nini” Eze, Strategic Partner Manager for Sub-Saharan Africa at Google, reflected on the growing interest among Nigerian news organisations in programmatic advertising.
“I think the Google Ad Monetization journey has been interesting for me. I’ve been in Google for three years and we had the Google Ad Manager Academy 3.0, so this would be our third edition. What I found really interesting is the amount of news companies and news agencies that are now coming on board with Ad Monetization, programmatic Ad Monetization,” she said.
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“Primarily, you know that the newsroom really adopt more of traditional advertising, but then now, you’ve seen from statistics that 80% is going programmatic. So this is where I find a lot of joy: to see that a lot of news organisations are actually now adopting programmatic advertising, which will potentially increase their yield.”
Asked about how the initiative aligns with Google’s broader vision for Nigeria, Eze said, “If you think about Google’s mission, it’s always about making our content more accessible. So if you think about the news, right? And you think about Google’s mission, it always tally because the news agencies are trying to ensure that they give out credible news, trustworthy news, and then making it accessible to everyone, so that everybody understands what’s going on.”
She emphasised Google’s commitment to supporting both large and small content creators with free tools.
SquirrelPR simplifies press distribution across Africa with launch of content marketplace
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“It could be you’re a blog, it could be you’re a small news outfit, but then we want a situation where we can showcase a lot of tools—these tools are free—so you can upskill yourself and then also sustain the news industry, the media industry as well.”
On the tools that stood out to participants, Eze mentioned, “From the Ad Monetization side, we have the Google Ad Manager platform, which is free. We also have AdSense, it’s also a free tool. We have AdMob. Starting your Ad Monetization journey is actually quite easy now. It’s really more about understanding what the tool can do and how it can monetize your platforms.”
She also highlighted tools from Publisher Day, such as News Consumer Insights 3.0, Google Ad Analytics 4, Gemini, and NotebookLM, saying “all these tools can help those news agencies: both small and large to actually sustain themselves and grow.”
Looking ahead to future editions and ongoing support, Eze said, “Google mission is to organise the world’s information and make it universally accessible and useful. This tally’s with the general news industry goals to drive credible, trustworthy news, making accessible to everyone. Google aims to support the media industry through its technologies and innovation to achieve their goals.”
News
Ex-Edo Gov Obaseki Reacts As His Cousin Is Beaten, Stripped

The immediate past governor of Edo State, Godwin Obaseki, has reacted to the attack on Don Pedro Obaseki, the Chief Executive Officer of Osamudia Farms.
Don Pedro Obaseki, a cousin to the immediate past governor was attacked at Uwa Primary School where he went to play football.
In a viral video, Pedro Obaseki is seen kneeling at the Oba of Benin Palace gate, before he was dragged into the palace where he was asked to crawl before some chief walked up to the scene and rescued him.
Reacting, the ex-Edo governor described the act as a “grave violation of fundamental human rights and a reckless disregard for the rule of law.”
READ ALSO: Obaseki Beaten, Stripped In Edo
Obaseki, said: “I call on security agencies to immediately investigate this matter thoroughly and transparently, identify those responsible for this barbaric act and ensure they are held accountable in accordance with the law.
“A situation where thugs and non-state actors appear to freely take the law into their own hands on behalf of high-profile individuals and those in positions of authority can only result in one outcome, a degeneration into a state of anarchy, which will do no one no good.”
He further charged, “I urge human rights organizations, civil society groups, and all well-meaning Nigerians to lend their voices and speak out firmly against this injustice and gross violation of human rights.”
News
New Tax Laws: Suspend January 2026 Implementation — Senator Ndume Tells Tinubu

Former Senate Leader, Ali Ndume has appealed to President Bola Ahmed Tinubu to suspend the January 1, 2026, implementation of the country’s new tax laws amid growing controversy.
The federal lawmaker made the appeal in a statement he issued on Wednesday in Abuja.
This comes as the Nigerian Bar Association demanded the suspension of the implementation.
Recall that a member of the House of Representatives, Abdussamad Dasuki, had last week called the Parliament’s attention to alleged alteration to the tax laws.
READ ALSO:FIRS Confirms NIN As Tax ID
Chairman of the Presidential Fiscal Policy and Tax Reforms Committee, Taiwo Oyedele, in an interview on Arise Television on Wednesday, called for calm over claims of alterations in tax laws and urged Nigerians to allow lawmakers to complete their investigation before drawing conclusions.
Speaking on the ongoing controversy about the tax laws, Ndume noted that proceeding with the implementation without getting to the root of the alleged forgery will create a legitimacy challenge for the tax laws.
His statement read, “With the controversy surrounding it, the President should constitute a team to verify the veracity of the claim and act accordingly.
“As the responsive leader that he has always been, he should look at it to find out if the copy that was signed and the claim of alterations are genuine so that he will do the needful to bring the controversy to rest.
READ ALSO:US Threatens To Sanction Countries That Vote For Shipping Carbon Tax
“If not, the controversy will continue.” That is to say, the tax law will not be implemented, because you can’t build on nothing.
“So, Mr. President should suspend the implementation until the issues are resolved because so many civil society organizations, the Arewa Community, and the Nigerian Bar Association are saying that he should withdraw the tax law and investigate the allegation of forgery.”
“Therefore, Mr President should get to the root of the allegation of forgery. The small committee that will be set up should look into it while the House of Representatives does its own.”
News
Tambuwal Engages Security Agencies As US Airstrikes Hit Own LG In Sokoto

Senator Aminu Waziri Tambuwal, representing Sokoto South, has called on residents of Sokoto State to remain calm following reports of United States airstrikes targeting ISIS-linked terrorists on Christmas Day.
In a statement posted on his personal X account, the former Sokoto State governor said he was aware of reports concerning the airstrikes, which marked a direct US military action in Nigeria based on intelligence about ISWAP threats, and urged citizens to remain law-abiding while authorities clarify the situation.
“I have noted the reports concerning an airstrike carried out as part of ongoing counterterrorism efforts through cooperation between the federal government of Nigeria and the United States,” Tambuwal said. “I urge our communities to remain calm and law abiding as relevant authorities clarify the circumstances surrounding the operation.”
READ ALSO:US Dept Of War Shares Video Of Air Strikes In Nigeria
Tambuwal assured constituents that he was engaging with relevant security agencies to obtain full details of the operation and to ensure that necessary things were in place to protect civilians.
“I wish to assure the people of Sokoto South that I am in active talks with relevant security authorities to obtain full details and ensure that all necessary safeguards are upheld,” he added.
The senator emphasised that counterterrorism operations were aimed strictly at criminal and terrorist elements threatening public safety, not innocent civilians who are often victims of insecurity. He stressed that the protection of civilian lives must remain central to all legitimate security actions.
He further called on community leaders, traditional institutions and residents to work closely with security agencies by sharing credible intelligence and resisting misinformation capable of causing fear or heightening tension.
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