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Google Empowers Nigerian Newsrooms With Tools To Maximise Ad Revenue, Digital Innovation

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Google has concluded two major events in Lagos geared towards equipping Nigerian media professionals with advanced digital tools to drive advertising revenue and newsroom efficiency.

The Google Ad Manager Academy 3.0, held on Friday at the Google office in Ikoyi, Lagos, brought together media practitioners across Sub-Saharan Africa in a hybrid format—both in-person and virtual.

The event focused on helping publishers fully unlock the potential of Google Ad Manager, understand new consumer insights, leverage artificial intelligence and machine learning, and implement yield optimization techniques to boost earnings across mobile and web platforms.

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On Tuesday, the company also held Publisher Day NG 2025, featuring a hands-on workshop that introduced participants to Google’s suite of newsroom tools, such as News Consumer Insights 3.0, Gemini for News, NotebookLM, and Pinpoint.

READ ALSO:Google Drops Pledge Not To Use AI For Weapons

The sessions were designed to demonstrate how these innovations can enhance content research, audience engagement, and ad performance.

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Attendees included editors, ad operations specialists, marketing managers, and journalists from leading media houses such as Vanguard, Channels TV, Silverbird TV, The Nation, BusinessDay, Pulse, Dochase among a host of others.

Speaking after the event, Onyinyechi “Nini” Eze, Strategic Partner Manager for Sub-Saharan Africa at Google, reflected on the growing interest among Nigerian news organisations in programmatic advertising.

I think the Google Ad Monetization journey has been interesting for me. I’ve been in Google for three years and we had the Google Ad Manager Academy 3.0, so this would be our third edition. What I found really interesting is the amount of news companies and news agencies that are now coming on board with Ad Monetization, programmatic Ad Monetization,” she said.

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READ ALSO:Google To Link Africa, Australia With Landmark Umoja Cable

Primarily, you know that the newsroom really adopt more of traditional advertising, but then now, you’ve seen from statistics that 80% is going programmatic. So this is where I find a lot of joy: to see that a lot of news organisations are actually now adopting programmatic advertising, which will potentially increase their yield.”

Asked about how the initiative aligns with Google’s broader vision for Nigeria, Eze said, “If you think about Google’s mission, it’s always about making our content more accessible. So if you think about the news, right? And you think about Google’s mission, it always tally because the news agencies are trying to ensure that they give out credible news, trustworthy news, and then making it accessible to everyone, so that everybody understands what’s going on.”

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She emphasised Google’s commitment to supporting both large and small content creators with free tools.

SquirrelPR simplifies press distribution across Africa with launch of content marketplace

READ ALSO:Google Shares Slide On Spending Plans Despite Sales Jump

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It could be you’re a blog, it could be you’re a small news outfit, but then we want a situation where we can showcase a lot of tools—these tools are free—so you can upskill yourself and then also sustain the news industry, the media industry as well.”

On the tools that stood out to participants, Eze mentioned, “From the Ad Monetization side, we have the Google Ad Manager platform, which is free. We also have AdSense, it’s also a free tool. We have AdMob. Starting your Ad Monetization journey is actually quite easy now. It’s really more about understanding what the tool can do and how it can monetize your platforms.”

She also highlighted tools from Publisher Day, such as News Consumer Insights 3.0, Google Ad Analytics 4, Gemini, and NotebookLM, saying “all these tools can help those news agencies: both small and large to actually sustain themselves and grow.”

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Looking ahead to future editions and ongoing support, Eze said, “Google mission is to organise the world’s information and make it universally accessible and useful. This tally’s with the general news industry goals to drive credible, trustworthy news, making accessible to everyone. Google aims to support the media industry through its technologies and innovation to achieve their goals.”

 

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Senate Confirms New FCC Chairman, Approves 37 Commissioners

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The Senate on Thursday confirmed Hon. Ayo Omidiran, a former member of the House of Representatives, as the Executive Chairman of the Federal Character Commission (FCC).

At the same time, 37 commissioners representing the 36 states and the Federal Capital Territory (FCT) were approved.

The confirmation followed the adoption of the report by the Senate Committee on Federal Character and Inter-Governmental Affairs, presented by Chairman Senator Allwell Heacho Onyesoh.

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He informed the Senate that all nominees had successfully passed thorough screenings, submitted required documents—including Code of Conduct Bureau (CCB) clearances, police reports, DSS vetting, and curriculum vitae—and had no criminal petitions filed against them.

READ ALSO:Senate Recommends Death Penalty For Kidnappers

The Senate conducted a state-by-state review in the Committee of the Whole, which was adopted when lawmakers returned to plenary.

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Senate President Godswill Akpabio, addressing the chamber after the unanimous confirmation, urged the appointees to serve with dedication and uphold public trust.

“Go and serve in the interest of the nation. I congratulate all the nominees and wish them a successful tenure,” he said.

Notable appointees include Peter Ogbonna Eze (Enugu State) and AbdulWasiu Kayode Bawa-Allah (Lagos State), while Mohammed Musa was retained as Secretary of the Commission.

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READ ALSO:Senate Uncovers $300bn Unaccounted Crude Oil Sales

Other confirmed commissioners are: Obinna Oriaku (Abia); Lawal Ya’u Roni (Jigawa); Abubakar Atiku Bunu (Kebbi); Eludayo Eluyemi (Osun); Bema Olvadi Madayi (Adamawa); Dora Ebong (Akwa Ibom); Nnoli Nkechi Gloria (Anambra); Babangida Adamu Gwana (Bauchi); Sir Tonye Okio (Bayelsa); Aligba Eugene Tarkende (Benue); Engr. Modu Mustapha (Borno); Dr. Stella Odey Ekpo (Cross River); Ederin Lovette Idisi (Delta); Barr. Nwokpor Vincent Nduka (Ebonyi); Hon. Victor Sabor Edoror (Edo); Hon. Sola Fokanle (Ekiti); Ibrahim Baba Mairiga (Gombe); Hon. Jerry Alagbaoso (Imo); Ruth Jumai Ango (Kaduna); Muhammad Awwal Nayya (Kano); Hon. Anas Isah (Katsina); Bello Idris Eneye (Kogi); Dr. Ibrahim Abdullahi (Kwara); Alh. Isah Jibrin (Niger); Comrade Ajimudu Bola (Ondo); Prince Ayodeji Aleshinloye (Oyo); Hon. Pam Bolman (Plateau); Aaron Chukwuemeka (Rivers); Alh. Aminu Tambar (Sokoto); Bobboi Bala Kaigama (Taraba); Hon. Jibir Maigari (Yobe); Sani Garba (Zamfara); and Solomon Ayuba Dagami (FCT).

The Senate expressed confidence that the newly confirmed FCC leadership will enhance the commission’s capacity to promote equitable representation across Nigeria’s public institutions.

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Tinubu Constitutes Membership For US–Nigeria Security Working Group

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President Bola Tinubu has approved the formation of the Nigerian delegation to the US–Nigeria Joint Working Group, a bilateral initiative aimed at strengthening cooperation on security matters.

The decision follows a recent visit to Washington DC by a high-level Nigerian delegation led by National Security Adviser Nuhu Ribadu. Ribadu will head the multi-agency team, which includes senior officials from key security and foreign policy institutions.

According to a statement signed by the President’s aide, Bayo Onanuga, members of the working group include the Minister of Foreign Affairs, Amb. Yusuf Maitama Tuggar; Minister of Defence, Mohammed Badaru Abubakar; Minister of Interior, Olubunmi Tunji-Ojo; Minister of Humanitarian Affairs, Bernard M. Doro; Chief of Defence Staff, Gen. Olufemi Oluyede; Director-General of the National Intelligence Agency, Amb. Mohammed Mohammed; and Inspector General of Police, Mr Kayode Egbetokun.

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Ms Idayat Hassan of the Office of the National Security Adviser and Mr Paul Alabi of the Embassy of Nigeria in the US will serve as the secretariat,” the statement added.

READ ALSO:Tinubu Appoints Non-Career Ambassadors For US, UK, France

Tinubu urged the team to engage closely with their American counterparts to ensure the implementation of security agreements reached during the visit. The working group is tasked with coordinating bilateral efforts on counter-terrorism, defence cooperation, and regional stability.

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The initiative has gained prominence following recent remarks by US leadership. US President Donald Trump designated Nigeria a “Country of Particular Concern” over alleged religious-freedom violations and warned of possible military intervention should attacks on Christians persist, increasing pressure on the Nigerian government to strengthen its security response.

Bilateral cooperation
Recall that last week, a high-level Nigerian delegation led by Ribadu concluded a series of engagements with United States officials aimed at reinforcing bilateral security cooperation.

The discussions, held in Washington DC, involved senior representatives from the US Congress, the White House Faith Office, the State Department, the National Security Council, and the Department of War.

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READ ALSO:BREAKING: Tinubu Declares Nationwide Security Emergency, Orders Armed Forces To Recruit More Personnel

During the meetings, the Nigerian delegation rejected allegations of genocide in the country, emphasising that violent attacks affect communities across religious and ethnic lines.

Wrongful framing of the situation would only divide Nigerians and distort the realities on the ground,” the delegation stated.

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The United States expressed readiness to deepen security support, including enhanced intelligence sharing, expedited processing of defence equipment requests, and the potential provision of excess defence articles, subject to availability, to bolster ongoing counter-terrorism operations. Additional support in the form of humanitarian assistance and technical aid to strengthen early-warning mechanisms was also discussed.

Both nations agreed to implement a non-binding cooperation framework immediately and to establish a Joint Working Group to coordinate efforts across the agreed areas. The Nigerian delegation reaffirmed the government’s commitment to civilian protection measures and the safeguarding of vulnerable communities, particularly in the Middle Belt region.

READ ALSO:N6trn: Court Orders Tinubu To Publish NDDC Audit Report, Name Indicted Officials

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The Nigerian delegation included Prince Lateef Olasunkanmi Fagbemi, Attorney General of the Federation; General Olufemi Oluyede, Chief of Defence Staff; Lt. Gen. Emmanuel Parker Undiandeye, Chief of Defence Intelligence; Mr Kayode Egbetokun, Inspector General of Police; Ambassador Ibrahim Babani, Director of Foreign Relations at the Office of the National Security Adviser; and Ms Idayat Hassan, Special Adviser to the NSA.

The Federal Government highlighted that the engagements provided an opportunity to correct misconceptions about Nigeria, build trust, and advance a coordinated approach to protecting citizens.

It urged the public to remain assured that coordinated measures are being taken to enhance security nationwide.

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Edo Assembly Invites Obaseki, Others For Questioning Over MOWAA

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The controversy surrounding the Museum of West African Art (MOWAA) and Radisson Hotel, remains unabated as Edo State House of Assembly Ad-Hoc Committee investigating the matter has invited a former governor of the state, Godwin Obaseki for questioning.

A statement by Secretary of the Ad-hoc Committee, Bekisu Oshone, on Thursday, stated that the former governor and others are expected to appear on December 4, 2025.

Other persons invited by the committee are a former Edo Finance Commissioner, Joseph Eboigbe, former Attorney General of Edo State, Oluwole Osaze-Uzzi, MOWAA’s Director, Philip Iheanacho and Managing Director, Tilbury House Nigeria Limited.

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READ ALSO:MOWAA Authorities Shun Edo Assembly Committee, Give Reason

According to her, others invited are Project Manager of Hospitality Investment and Management Company, Pramod Thorat, Managing Director, Afrinvest Capital Limited, Ugochukwu Anigbogu, Managing Director, Meristem Trustees Limited and
Managing Director, Emerging Africa Trustees Limited.

The statement reads: “The Edo State House of Assembly Ad hoc Committee constituted to investigate the Museum of West African Arts and Radisson Hotel invites former Governor Godwin Obaseki and 10 others/organization (listed above) to appear before the committee for public hearing on December 4.”

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She said attendance by Obaseki and others was required as part of the committee’s investigation.

The former governor and other invitees are expected to give insights into funding of the Radisson Hotel.

READ ALSO:Okpebholo Revokes MOWAA Land Title

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The MOWAA and Radisson Hotel were both conceptualized by Obaseki.

While first phase of the MOWAA has been completed, Radisson Hotel is near completion.

Recall that an exhibition at the museum turned chaotic on November 9 after angry protesters stormed the venue, forcing a high-profile event to shut down abruptly.

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The preview opening, described as a private exhibition for investors, artists, and foreign envoys, quickly descended into panic when a mob claiming the museum belonged to the Oba of Benin breached parts of the premises.

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