News
Google Empowers Nigerian Newsrooms With Tools To Maximise Ad Revenue, Digital Innovation

Google has concluded two major events in Lagos geared towards equipping Nigerian media professionals with advanced digital tools to drive advertising revenue and newsroom efficiency.
The Google Ad Manager Academy 3.0, held on Friday at the Google office in Ikoyi, Lagos, brought together media practitioners across Sub-Saharan Africa in a hybrid format—both in-person and virtual.
The event focused on helping publishers fully unlock the potential of Google Ad Manager, understand new consumer insights, leverage artificial intelligence and machine learning, and implement yield optimization techniques to boost earnings across mobile and web platforms.
On Tuesday, the company also held Publisher Day NG 2025, featuring a hands-on workshop that introduced participants to Google’s suite of newsroom tools, such as News Consumer Insights 3.0, Gemini for News, NotebookLM, and Pinpoint.
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The sessions were designed to demonstrate how these innovations can enhance content research, audience engagement, and ad performance.
Attendees included editors, ad operations specialists, marketing managers, and journalists from leading media houses such as Vanguard, Channels TV, Silverbird TV, The Nation, BusinessDay, Pulse, Dochase among a host of others.
Speaking after the event, Onyinyechi “Nini” Eze, Strategic Partner Manager for Sub-Saharan Africa at Google, reflected on the growing interest among Nigerian news organisations in programmatic advertising.
“I think the Google Ad Monetization journey has been interesting for me. I’ve been in Google for three years and we had the Google Ad Manager Academy 3.0, so this would be our third edition. What I found really interesting is the amount of news companies and news agencies that are now coming on board with Ad Monetization, programmatic Ad Monetization,” she said.
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“Primarily, you know that the newsroom really adopt more of traditional advertising, but then now, you’ve seen from statistics that 80% is going programmatic. So this is where I find a lot of joy: to see that a lot of news organisations are actually now adopting programmatic advertising, which will potentially increase their yield.”
Asked about how the initiative aligns with Google’s broader vision for Nigeria, Eze said, “If you think about Google’s mission, it’s always about making our content more accessible. So if you think about the news, right? And you think about Google’s mission, it always tally because the news agencies are trying to ensure that they give out credible news, trustworthy news, and then making it accessible to everyone, so that everybody understands what’s going on.”
She emphasised Google’s commitment to supporting both large and small content creators with free tools.
SquirrelPR simplifies press distribution across Africa with launch of content marketplace
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“It could be you’re a blog, it could be you’re a small news outfit, but then we want a situation where we can showcase a lot of tools—these tools are free—so you can upskill yourself and then also sustain the news industry, the media industry as well.”
On the tools that stood out to participants, Eze mentioned, “From the Ad Monetization side, we have the Google Ad Manager platform, which is free. We also have AdSense, it’s also a free tool. We have AdMob. Starting your Ad Monetization journey is actually quite easy now. It’s really more about understanding what the tool can do and how it can monetize your platforms.”
She also highlighted tools from Publisher Day, such as News Consumer Insights 3.0, Google Ad Analytics 4, Gemini, and NotebookLM, saying “all these tools can help those news agencies: both small and large to actually sustain themselves and grow.”
Looking ahead to future editions and ongoing support, Eze said, “Google mission is to organise the world’s information and make it universally accessible and useful. This tally’s with the general news industry goals to drive credible, trustworthy news, making accessible to everyone. Google aims to support the media industry through its technologies and innovation to achieve their goals.”
News
Xenophobic Attacks: Oshiomhole Tells FG To Retaliate Against South African Companies In Nigeria
Senator Adams Oshiomhole has called on the Federal Government to retaliate against South African businesses operating in Nigeria following the recent attacks on Nigerians in South Africa.
Speaking during plenary on Tuesday, Oshiomhole said the Federal Government should consider revoking the working license of South African owned companies such as MTN and DSTV.
He argued that Nigeria must respond firmly to what he described as persistent hostility against its citizens.
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“I am not going to shed tears. If you hit me, I hit you. I think it is appropriate in diplomacy. It is an economic struggle,” Oshiomhole said.
He argued that while some South Africans accuse Nigerians of taking their jobs, Nigerians should return home and take over employment opportunities created by major South African companies operating in the country, including MTN and DSTV.
“When we hit back, the President of South Africa will not only talk but will also go on his knees to recognise that Nigeria cannot be intimidated.
READ ALSO:South African Ambassador Found Dead Outside Paris Hotel
“We will not condone any life being lost. If a crime has been committed under the South African law they have the right to bring any such person to justice, but to kill our people as if we are helpless, we will not allow that,” Oshiomhole added.
DAILY POST reports that several Nigerians in South Africa have reportedly been attacked, and their businesses destroyed, in ongoing xenophobic attacks in the country.
News
IGP Orders Officers Display Name Tag On Uniform, Gives Update On State Police
The Inspector General of Police, IGP, Tunji Disu, has ordered all police personnel to always have their name tags on their uniforms for easy identification.
Disu disclosed that only police personnel who are undercover are exempted from displaying their name tags.
Speaking on Tuesday, Disu said: “All police officers should have their name tags. All of us on the high table have our names apart from the undercover among us so if you look at all the Commissioners of Police we have our name tags, so it’s not our standard.
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“All the Commissioners of Police are here and that is why we called this meeting, we have list of things like this that we will want to discuss with the Commissioners of Police, we have told them earlier and we will still let them know that every that happens within their area of jurisdiction falls under their control.”
On the issue of state police, the IGP said: “Since we got the signal that the Federal Government of Nigeria intend to establish State Police and since we are the federal police, we decided to take the bull by the horn and put down our own side of what we believe on how the state police should be run.
“A lot of things were taken into consideration, a lot of comparative analysis was done and it has been transmitted to the National Assembly.”
News
Court Orders SERAP To Pay DSS Operatives N100m For Defamation
The High Court of the Federal Capital Territory has ordered a non-governmental organization, the Socio-Economic Rights and Accountability Project, SERAP, to pay N100 million as damaged to two operatives of the Department of the State Services, DSS, for unjustly defaming them in some publications.
The court also ordered SERAP to tender public apologies to the defamed officers,
Sarah John and Gabriel Ogundele, in two national newspapers, two television stations and its website.
Besides, the organization was also ordered to pay the two operatives N1 million as cost of litigation and 10 percent post-judgment interest annually on the judgment sum until it’s fully liquidated.
Justice Yusuf Halilu of the High Court of the Federal Capital Territory gave the order on Tuesday while delivering judgment in a N5.5 billion defamation suit instituted against SERAP by the DSS operatives.
The judge found SERAP liable for unjustly defaming the two DSS operatives with allegations that they unlawfully invaded its Abuja office, harassed and intimidated its staff, in September 2024.
READ ALSO:How We Arrested Terror Suspect Who Threatened To Kill Students, Teachers In Abuja — DSS
In the offending publication on its website and Twitter handle, SERAP alleged that the two operatives unlawfully invaded and occupied its office with sinister motives.
The judge held that the publication was in bad taste especially from an organization established to promote transparency and accountability, as nothing in the publication was found to be truthful.
The DSS staff had listed SERAP as 1st defendant in the suit marked CV/4547/2024. SERAP’s Deputy Director, Kolawole Oluwadare, was listed as the 2nd defendant.
In the suit, the claimants – Sarah John and Gabriel Ogundele – accused the two defendants of making false claims that they invaded SERAP’s Abuja office on September 9, 2024..
Counsel to the DSS, Oluwagbemileke Samuel Kehinde, had while adopting his final address in the mater urged the judge to grant all the reliefs sought by his client in the interest of justice.
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He admitted that although the names of the two claimants were not mentioned in the defamation materials, they had however established substantial circumstances that they are the ones referred to in the published defamation article by SERAP on its website.
The counsel submitted that all ingredients of defamation have been clearly established and the offending publication referred to the two officials of the secret police.
However, SERAP, through its counsel, Victoria Bassey from Tayo Oyetibo, SAN, law firm, asked the court to dismiss the suit on the ground that the two claimants did not establish that they were the ones referred to in the alleged defamation materials.
She said that SERAP used “DSS officials” in the alleged offending publication, adding that the two claimants must establish that they are the ones referred to before their case can succeed.
Similar arguments were canvassed by Oluwatosin Adefioye who stood for the second defendant, adding that there was no dispute in the September 9, 2024 operation of DSS in SERAP’s office.
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He said that since SERAP in the publication did not name any particular person, the claimants must plead special circumstances that they were the ones referred to as the DSS officials.
Besides, he said that there is no organization by name Department of State Services in law, hence, DSS cannot claim being defamed adding that the only entity known to law is National Security Agency.
The claimants had in the suit stated that the alleged false claim by SERAP has negatively impacted on their reputation.
The DSS also stated, in the statement of claim, that, in line with the agency’s practice of engaging with officials of non-governmental organisations operating in the FCT to establish a relationship with their new leadership, it directed the two officials – John and Ogunleye – to visit SERAP’s office and invite them for a familiarization meeting.
The claimants added that in carrying out the directive, John and Ogunleye paid a friendly visit to SERAP’s office at 18 Bamako Street, Wuse Zone 1, Abuja on September 9 and met with one Ruth, who upon being informed about the purpose of the visit, claimed that none of SERAP’s management staff was in the country and advised that a formal letter of invitation be written by the DSS.
READ ALSO:DSS, Police Partner NCCSALW To End Terrorism, Mop Up Illegal Arms
John and Ogundele, who claimed that their interactions with Ruth were recorded, said before they immediately exited SERAP’s office, Ruth promised to inform her organisation’s management about the visit and volunteered a phone number – 08160537202.
They said it was surprising that, shortly after their visit, SERAP posted on its X (Twitter) handle – @SERAPNigeria – that officers of the DSS are presently unlawfully occupying its office.
The claimant added, “On the same day, the defendants also published a statement on SERAP’s website, which was widely reported by several media outfits, falsely alleging that some officers from the DSS, described as “a tall, large, dark-skinned woman” and “a slim, dark skinned man,” invaded their Abuja office and interrogated the staff of the first defendant (SERAP).
John and Ogundele stated that “due to the false statements published by the defendants, the DSS has been ridiculed and criticised by international agencies such as the Amnesty International and prominent members of the Nigerian society, such as Femi Falana (SAN)”.
“Due to the false statements published by the defendants, members of the public and the international community formed the opinion that the Federal Government is using the DSS to harass the defendants.”
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They added that the defendants’ statements caused harm to their reputation because the staff and management of the DSS have formed the opinion that the claimants did not follow orders and carried out an unsanctioned operation and are therefore, incompetent and unprofessional.
The claimants therefore prayed the court for the following reliefs: “An order directing the defendants to tender an apology to the claimants via the first defendant’s (SERAP’s) website, X (twitter) handle, two national daily newspapers (Punch and Vanguard) and two national news television stations (Arise Television and Channels Television) for falsely accusing the claimants of unlawfully invading the first defendant’s office and interrogating the first defendant’s staff.
“An order directing the defendants to pay the claimants the sum of N5 billion as damages for the libellous statements published about the claimants.
“Interest on the sum of N5b at the rate of 10 percent per annum from the date of judgment until the judgment sum is realised or liquidated.
“An order directing the defendants to pay the claimants the sum of N50 million as costs of this action.”
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