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Google Empowers Nigerian Newsrooms With Tools To Maximise Ad Revenue, Digital Innovation

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Google has concluded two major events in Lagos geared towards equipping Nigerian media professionals with advanced digital tools to drive advertising revenue and newsroom efficiency.

The Google Ad Manager Academy 3.0, held on Friday at the Google office in Ikoyi, Lagos, brought together media practitioners across Sub-Saharan Africa in a hybrid format—both in-person and virtual.

The event focused on helping publishers fully unlock the potential of Google Ad Manager, understand new consumer insights, leverage artificial intelligence and machine learning, and implement yield optimization techniques to boost earnings across mobile and web platforms.

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On Tuesday, the company also held Publisher Day NG 2025, featuring a hands-on workshop that introduced participants to Google’s suite of newsroom tools, such as News Consumer Insights 3.0, Gemini for News, NotebookLM, and Pinpoint.

READ ALSO:Google Drops Pledge Not To Use AI For Weapons

The sessions were designed to demonstrate how these innovations can enhance content research, audience engagement, and ad performance.

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Attendees included editors, ad operations specialists, marketing managers, and journalists from leading media houses such as Vanguard, Channels TV, Silverbird TV, The Nation, BusinessDay, Pulse, Dochase among a host of others.

Speaking after the event, Onyinyechi “Nini” Eze, Strategic Partner Manager for Sub-Saharan Africa at Google, reflected on the growing interest among Nigerian news organisations in programmatic advertising.

I think the Google Ad Monetization journey has been interesting for me. I’ve been in Google for three years and we had the Google Ad Manager Academy 3.0, so this would be our third edition. What I found really interesting is the amount of news companies and news agencies that are now coming on board with Ad Monetization, programmatic Ad Monetization,” she said.

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READ ALSO:Google To Link Africa, Australia With Landmark Umoja Cable

Primarily, you know that the newsroom really adopt more of traditional advertising, but then now, you’ve seen from statistics that 80% is going programmatic. So this is where I find a lot of joy: to see that a lot of news organisations are actually now adopting programmatic advertising, which will potentially increase their yield.”

Asked about how the initiative aligns with Google’s broader vision for Nigeria, Eze said, “If you think about Google’s mission, it’s always about making our content more accessible. So if you think about the news, right? And you think about Google’s mission, it always tally because the news agencies are trying to ensure that they give out credible news, trustworthy news, and then making it accessible to everyone, so that everybody understands what’s going on.”

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She emphasised Google’s commitment to supporting both large and small content creators with free tools.

SquirrelPR simplifies press distribution across Africa with launch of content marketplace

READ ALSO:Google Shares Slide On Spending Plans Despite Sales Jump

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It could be you’re a blog, it could be you’re a small news outfit, but then we want a situation where we can showcase a lot of tools—these tools are free—so you can upskill yourself and then also sustain the news industry, the media industry as well.”

On the tools that stood out to participants, Eze mentioned, “From the Ad Monetization side, we have the Google Ad Manager platform, which is free. We also have AdSense, it’s also a free tool. We have AdMob. Starting your Ad Monetization journey is actually quite easy now. It’s really more about understanding what the tool can do and how it can monetize your platforms.”

She also highlighted tools from Publisher Day, such as News Consumer Insights 3.0, Google Ad Analytics 4, Gemini, and NotebookLM, saying “all these tools can help those news agencies: both small and large to actually sustain themselves and grow.”

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Looking ahead to future editions and ongoing support, Eze said, “Google mission is to organise the world’s information and make it universally accessible and useful. This tally’s with the general news industry goals to drive credible, trustworthy news, making accessible to everyone. Google aims to support the media industry through its technologies and innovation to achieve their goals.”

 

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Avoid Mistakes Of 2023 Elections, EU Tells Nigeria

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The European Union has raised the alarm over the slow pace of electoral reforms in Nigeria, warning that without swift action, the country risks repeating the “serious shortcomings” of the 2023 general elections.

Speaking at a press conference in Abuja on Friday, Barry Andrews, a member of the European Parliament and chief of the EU Election Observation Follow-up Mission to Nigeria, presented a sobering assessment of progress since the EU Election Observation Mission delivered its final report in 2023.

“In this context, we are here to reflect on how electoral reform can deepen the roots of democracy here in Nigeria,” Andrews said, adding that the EU deployed a follow-up mission comprising three experts on 9 September 2025 to engage stakeholders, including the Independent National Electoral Commission, the National Assembly, political parties, civil society, the media and development partners.

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The mission chief reported that of the 23 recommendations made by the EU EOM in 2023, only one had been fully implemented; two had been partially implemented; eight were ongoing; nine were yet to be implemented; and for three, it was still too early to tell. Eleven recommendations require legal changes, and 12 are administrative in nature.

READ ALSO:Nigerian Singer Attih Soul Performs At Barcelona Star Lamine’s Birthday

“The fully implemented recommendation is ensuring institutional accountability by consulting on the publication of election-related laws. INEC has carried this out, but that is one of 23. There is much more work to do, and I want to re-emphasise that this is a critical moment,” he said.

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Our evaluation indicates that progress in implementing the recommendations has been modest thus far and is in serious danger of falling to critically low levels.

Avoiding this outcome will require both political will from legislators and urgent, coordinated administrative actions by relevant institutions,” he warned.

Despite the slow progress, Andrews noted a strong consensus among stakeholders. “What we find especially important is the strong alignment we see between the recommendations of INEC, civil society — through the Citizens’ Memorandum — and those of the EU election observers. Each of these three processes was conducted independently, and yet they point in the same direction.”

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He emphasised that Nigerians themselves — within institutions and in civil society — are calling for the same changes international observers have highlighted. “It shows that there is a broad and shared understanding of what needs to be done to strengthen future elections,” the mission chief added.

READ ALSO:INEC Gets 151 Party Registration Requests, Begins Screening

Andrews acknowledged that work has begun on electoral reform, including ongoing deliberations on the Electoral Act (Amendment) Bill 2025 and constitutional review processes, both of which incorporate several of the EU’s recommendations.

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He welcomed growing collaboration between civil society organisations and lawmakers, noting that civil society has contributed technical expertise and advocacy while Parliament has created space for engagement.

Andrews said the success of reform hinges more on political will than on technical drafting.

He outlined six priority recommendations deemed essential for improving Nigeria’s electoral integrity and stressed the importance of transparency in the appointment of a new INEC chairperson, expected later this year.

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READ ALSO:ADC: Why INEC Has Not Recognised David Mark, Others

A transparent, non-partisan and merit-based appointment process will strengthen INEC as an institution and give citizens greater confidence that the commission will improve its professionalism, neutrality and independence,” he said.

The mission chief also highlighted the need for greater transparency in results management. “We all saw in 2023 how quickly confidence can be eroded when polling-unit results are missing, uploaded with poor quality, or collation appears disorganised.

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Andrews further flagged the extremely low representation of women in Nigeria’s political institutions.

He praised the discussion around the reserved-seats bill as a potential milestone toward inclusivity.

READ ALSO:INEC Portal Records Over 69,000 Online Voters Pre-registration

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Turning to electoral offences, Andrews warned that widespread impunity for misconduct — such as violence, vote buying and misuse of state resources — continues to threaten election integrity. “Justice delayed is justice denied,” he said, noting that prosecutions remain too few and too slow.

He described the proposed electoral offences commission as a much-needed step forward.

He also stressed the importance of legal clarity, saying INEC needs a stable legal environment to carry out its responsibilities effectively, from voter education to budgeting. “If reforms are adopted too late, they risk causing uncertainty or even becoming impossible to implement,” he said.

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Finally, he raised concerns over the safety of journalists, citing ongoing reports of harassment and violence against media professionals. “What is needed is a credible system to investigate and prosecute attacks swiftly and effectively. That would show that freedom of expression is not only guaranteed on paper but also upheld in practice.”

In concluding his remarks, Andrews acknowledged progress, especially in legislative engagement and discussions around gender representation, but warned that “the window for reform is closing fast.”

READ ALSO:Things To Know As INEC Begins Physical Voter Registration Monday

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He urged political actors to seize the current momentum to deliver reforms that can safeguard transparency, inclusiveness and credibility in the 2027 elections, noting that falling turnout in successive elections shows the stakes have never been higher.

We are supporting Nigeria through our Democratic Governance in Nigeria programme,” Amb. Mignot said. “We are doing this by supporting the implementation of the recommendations of the EU observation mission with technical assistance — for stakeholder consultations, for instance — partly through institutions such as the National Assembly and civil society.”

He clarified the EU’s approach to off-cycle elections, distinguishing formal observation missions from “watch visits” by diplomats. “We don’t do observation missions in off-cycle elections,” he explained.

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Recall that INEC chairman Professor Mahmood Yakubu, during the EU’s visit to the commission’s headquarters on Thursday, confirmed that only eight of the 23 recommendations made by the EU in 2023 were directly addressed to the commission, and just one was marked as a priority.

Yakubu warned that failure to act swiftly on electoral law amendments could disrupt planning for the 2027 elections.

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Awujale: UNILAG Don Leads Ruling House Faction

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A professor of Media Law and Mass Communication with the University of Lagos and one-time Commissioner for Information in Ogun State, Fassy Yusuf, has emerged as the head of a faction of the Fusengbuwa Ruling House dubbed as the “Original Fusengbuwa Ruling House.”

Speaking at a briefing held on Thursday in Agunsebi, Ijebu-Ode, the professor stated that the royal family, which is next in line to produce the next Awujale of Ijebu land, has kicked off registration of the family members of the ruling house as part of foundation-laying preparations for the selection and filling of the vacant stool of Awujale.

The faction of the ruling house being coordinated by Yusuf comprises the Jadiara, Bubiade, Tunwase and Fusengbuwa royal families.

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This development is coming on the heels of the reported reconciliation of the two previous factional groups led by Adedokun Ajidagba and former president of the Institute of Chartered Accountants of Nigeria, Alhaji Abdulateef Owoyemi.

READ ALSO:Awujale Succession: Court Battle Begins Over Ruling House Leadership Crisis

Yusuf said, “I must also emphasise that the mourning period of the late Awujale, Oba (Dr) Sikiru Kayode Adetona, CFR, GCON, who passed on July 13, 2025, will officially end on Sunday, October 11, 2025, paving the way for the implementation of the succession process.

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“The Declaration made under Section 4 (2) of the Chiefs Law 1957 indicated that the four ruling houses are entitled to produce Awujale, and they are Gbelegbuwa, Anikinlaiya, Fusengbuwa, and Fidipote, but it is now the turn of Fusengbuwa.”

He further explained that candidates must be of the ruling house and from the male line, except in cases where succession devolves through the female line under the Abidagba principle.

Responding to questions about the Folagbade Adenuga group’s claim of having the right to produce the next Awujale, the former commissioner stressed that Folagbade is not listed as a ruling house in the declaration and therefore must align with one of the recognised branches.

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READ ALSO:PHOTOS: Awujale Installs El-Rufai As Gbobaniyi Of Ijebu Land

As part of preparations to pick a successor to Oba Adetona, who joined his ancestors on July 13, 2025, Yusuf said that membership registration forms to build a family database and expression of interest forms for aspirants to the throne had been prepared for a smooth sailing exercise.

Recall that preparation to pick the next Awujale after the death of Oba Adetona, aged 91, in July, and who reigned for 65 years, had been gathering momentum, particularly within the Fusengbuwa ruling house, which is the next to produce the next Awujale.

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The former President of ICAN, Alhaji Owoyemi and an oil and gas magnate, Adedokun, had been at each other’s throats for some time over the leadership of this ruling family.

The two elders, however, about a week ago, decided to bury their differences and reconciled to work together in unity, even as they both pledged to ensure that the right candidate for the vacant stool of Awujale is selected when the time comes.

It was gathered that the three-month mourning period of Oba Awujale would be completed by October 11, after which the race to pick the next Awujale would go into full swing.
(PUNCH)

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Pastor Adeboye To Lead Prayers For Nigeria

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The General Overseer of Redeemed Christian Church of God,Pastor Enoch Adeboye
The General Overseer of Redeemed Christian Church of God, Pastor Enoch Adeboye. Photo Credit: RCCG

The General Overseer of the Redeemed Christian Church of God, Pastor Enoch Adeboye, will host a special thanksgiving service to commemorate the 65th Independence anniversary of Nigeria.

In a statement made available to Saturday PUNCH, RCCG said the service, themed “The King of kings,” will take place at the church’s national headquarters in Ebute-Metta, Lagos, on Sunday.

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READ ALSO:RCCG Pastor Arrested Abroad For Greeting ‘Ladies And Gentlemen’ — Adeboye

According to the RCCG, the programme was inspired by a divine direction, and it would feature special prayers for public office holders in the country.

“Guided by divine direction, Pastor Adeboye will lead special prayers for government executives, legislators, politicians, electoral institutions, peacekeeping groups, political leaders, elder statesmen, students of political science, citizens’ rights organisations, and for the people of Nigeria at large,” the statement read.

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The church urged the general public to join the programme, describing it as a “solemn national intercession for peace, unity, and divine progress for the Federal Republic of Nigeria”.

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