Three showbiz personalities— actor and a former Big Brother Naija contestant, Pere Egbi; music producer and record label executive, Larry Gaaga; and creative entrepreneur, Pascal Okechukwu, aka Cubana Chief Priest— have become brand ambassadors of Gulder Lager Beer.

According to a statement sent to The PUNCH, the trio will serve as the faces of the ‘Senior Man Campaign’, an initiative designed to recognise, celebrate and reward excellence in craftsmanship in different fields that cuts across all socioeconomic strata.

Pere, who is also a United States of America-trained nurse, came to the limelight in 2021 after he took part in ‘Shine Ya Eye’, the sixth edition of the popular reality TV show, BBNaija.

Gaaga, who is also a singer, songwriter and producer, has several hit songs to his name as well.

Cubana Chief Priest is a familiar face on social media as he regularly engages with his teeming followers.

Speaking at the unveiling ceremony of the new ambassadors that took place in Lagos on Friday, November 4, 2022, the Portfolio Manager, Flavoured, Non-Lager and Craft, Nigerian Breweries Plc, Maria Shadeko, said the partnership would serve as an inspiration for those who aspire greatness in their different professions.

“We want to put everyday people on the pedestal. We want to make them feel noticed for the immense contributions they make in society through their craft by telling the stories of their confidence and willingness to take on new adventures.

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“Celebrating them unlocks another level of greatness. We hope that during the ‘Senior Man’ campaign, more and more people are elevated. Done collectively, we, in many ways preserve our identity as people of great will and discipline,” Shadeko said.

Expressing excitement at the new deal, Pere said, “I am very happy about the initiative that celebrates everyday working people, making them more visible in their various lines of work. Initiatives like these should be encouraged and picked up by other corporate bodies.

“The government also has a major role to play in this respect. I believe when people are celebrated, they are inspired to be better to improve. This campaign alone will have a profound effect on the general well-being of everyone in society.”