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Why Igbo Apprenticeship Is World’s ‘Largest Business Incubator System’ – Don

Published

2 years ago

September 1, 2023

A Professor of Marketing at the Lagos Business School in Pan-Atlantic University, Lagos State, Ogechi Adeola, has explained why the Igbo apprenticeship is the largest business incubator system in the world.

Adeola, who is the Head of the Department Marketing, Operations and Information Systems at the LBS, while speaking at the 15th Inaugural Lecture of the institution titled, “Decolonising Africa’s Business Practices: Pro-Indigenous Marketing Pathways To A Paradigm Shift”, monitored by The PUNCH on Friday, said Igbo apprentices are groomed at a very young age to be great businessmen and women.

She leveraged her research on a couple of books she had authored and co-authored including ‘Indigenous African Enterprise’ and ‘Igba boi’ which she said gave an insight into the Igbo apprentice system commonly referred to as ′Igba-Odibo/Igba-Boi/Imu-Ahia/Imu-Oru′ is a framework of formal and informal indentured agreements between parties that ultimately facilitate burgeoning entrepreneurial communities within the Igbo people.

“The system has three major types namely, Igba-boi also known as Igba Odibo (become an apprentice); Imu Oru also known as Imu Oruaka (learn a craft) and Imu Ahia (learn a trade).

“All types are geared towards the transfer of knowledge or entrepreneurial skills but they differ in approach.

“Unlike the Igba-boi/Igba Odibo where a mentee will be tutored for free for a period of pre-agreed years, in the Imu Oru/Imu Oruaka and Imu Ahia types, tutorship is paid for by the mentee or mentee’s parents/sponsors.

The professor cited an understudy done by an American journalist, Robert Neuwirth, in a 2017 TedTalk presentation that described the Igbo people’s ‘Igba Boi’ scheme as “the largest business incubator platform in the world”.

She said Neuwirth looked at the Alaba International Market, where 10,000 merchants do business for over $4bn a year, and identified the sharing principle behind it.

She spoke further about what ignited her deep interest in Africa referencing it to The Economist’s ‘Hopeless Continent’ article in 2000 that declared the new millennium as one that has “brought more disaster than hope to Africa”.

She also shared her journey towards reshaping the ‘wrong’ characterisation in the article and others including Time’s tripartite – Agony of Africa, The Hopeless Continent and Aids in Africa published in 1992, 2000 and 2001 respectively while writing against them all to protect the Africa of her dream at a very tender age.

However, Adeola said she was pleased to read The Economist publication of December 3, 2011, titled, Africa Rising’ appraising African ethos saying, “I could see the sun. Africa now has a real chance of following in the footsteps of Asia. So, from a hopeless continent to a rising one.”

The academic pleaded with youths leaving the country to put Africa in the spotlight by marketing the continent as a sellable point to the world.

Among those in attendance at the event were the institution’s Vice Chancellor, Prof Enase Okonedo; Registrar, Mr Kingsley Ukaoha; Dean of Media and Communication, Dr Ikechukwu Obiaya; Associate Dean of LBS, Prof Olayinka David-West; Dean of Science and Technology, Dr Darlington Ahano; husband, siblings of the lecturer and other well-wishers.
PUNCH

News

Insecurity: Former NYSC Director Tasks Corps Members On Self, Environmental Consciousness

Published

2 hours ago

December 1, 2025

Editor

A retired Director, Information and Public Relations, National Youth Service Corps (NYSC) Directorate Headquarters, Eddy Megwa, has called on all corps members serving in the country to take their personal security seriously, always be self and environmental conscious.

The former Director made the call at the Bauchi NYSC permanent orientation camp, Wailo, Ganjuwa Local Government Area of the state on Monday.

He warned that the times were evil, therefore vigilance, self consciousness and consciousness of the environment were of paramount importance.

He also called on them to serve the nation with loyalty, commitment and zeal for patriotism, adding that no nation grew without the selfless service of the citizens and called on the corps members to rise up and make the desired change.

“I want to urge you all to deliberately work towards building a great nation of our collective dreams.

“This is because if we have a country that is working very well, the youths will not be desperate about relocating to other countries of the world for greener pastures,” he said.

Megwa further discouraged the youth from illegal migration, describing it as a suicide mission as many of such ‘desperate people’ ended up losing their lives in the Sahara desert in the most gruesome manner.

The former NYSC Spokesman encouraged the corps members to strive for excellence in all they do and achieve even what their forebears could not achieve.

“There are a whole lot of opportunities you have now and can leverage on which the older generation never had.”

He told his audience not to put their names and their families into disrepute by getting themselves involved in crimes and other unwholesome activities.

“The Skill Acquisition and Entrepreneurship Development programme of the NYSC is the panacea to graduate unemployment.

“I want to, therefore, advise you to take advantage of the programme by learning skills that will be useful to you in the future.”

Earlier, Mr Umoren Kufre, the state’s Coordinator of NYSC, appreciated the retired Director for the visit and words of motivation to both camp officials and corps members.

He described the former Director as a living legend that shaped the NYSC Public Relations Unit to what it is today and left his footprints boldly.

News

NiMet Predicts Three-day Sunshine, Cloudiness From Monday

Published

2 hours ago

December 1, 2025

Editor

The Nigerian Meteorological Agency (NiMet) has predicted sunshine and haziness from Monday to Wednesday across the country.‎

NiMet’s weather outlook released on Sunday in Abuja envisaged sunny skies over the entire northern region throughout the forecast period on Monday.‎

It envisaged ‎sunny skies with patches of clouds over the entire central region.‎”For the southern region, ‎cloudy atmosphere with sunshine intervals is anticipated over the region with slim chances of isolated thunderstorms over parts of Akwa Ibom, Bayelsa, and Cross River during the afternoon to evening hours,” it said‎According to NiMet, dust haze is anticipated over Kebbi, Zamfara, Sokoto, Katsina, Kano, Jigawa, Borno, and Yobe on Tuesday throughout the forecast period.‎It anticipated sunny skies with cloud patches over the entire central region.

“For ‎southern region, ‎cloudy skies are expected over the region with slim prospects of isolated thunderstorms over parts of ‎Cross River during morning hours.‎” Isolated thunderstorms are anticipated over parts of Delta, Ogun, Ondo, Lagos, Bayelsa, Rivers, Akwa Ibom and Cross River later in the day,” it said.‎

The agency predicted dust haze over the northern region throughout the forecast period on Wednesday.‎NiMet anticipated a sunny and hazy atmosphere over the entire central region.‎”For the southern region, cloudy atmosphere are over the region in the morning hours.‎

“Later in the day, isolated thunderstorms with moderate rains are anticipated over parts of Lagos, Ondo, Oyo, Osun, Ogun, Ekiti, Edo, Delta, Bayelsa, Cross River, Akwa Ibom, and Rivers ” it said.

NiMet urged the public to drive under the rain with caution and to take necessary precautions as ‎dust particles would be in suspension over the northern region.

NiMet advised people with asthmatic health conditions and other respiratory issues to be cautious of the present weather ‎conditions.

‎”Airline operators are advised to get airport-specific weather reports (flight documentation) from NiMet for effective planning in their operations.‎” Residents are advised to stay informed through weather updates from NiMet – visit our website – www.nimet.gov.ng.

News

MOWAA: Why I Will Not Appear Before Edo Assembly Panel — Obaseki

Published

3 hours ago

December 1, 2025

Editor

The immediate past governor of Edo State, Godwin Obaseki, has given reasons he would not appear before the Edo State House of Assembly Ad-hoc Committee set up to investigate funding and ownership of the Museum of West African Arts (MOWAA) and the Radisson Blu Hotel.

The Edo Assembly set up the panel following a request by Governor Monday Okpebholo that the Assembly should probe funding and ownership of the projects.

Amongst what the governor requested the Assembly to investigate is the state government’s N3.8bn investment in the MOWAA and N28bn in Radisson Hotel.

Former Governor Obaseki is scheduled to appear before the Committee on Thursday, December 4th, 2025.

The Committee, had in a letter signed by its Secretary, Bekisu Oshone Wilson, said attendance by Obaseki and others were required as part of the committee’s investigation.

Obaseki, who spoke through his media adviser, Crusoe Osagie, said it was offensive and laughable for the Assembly to invite him over a matter that was already in court.

He said the Edo Assembly should learn to know how the law works.

The former Edo Governor said he could not be subjected to answering separately on the same issue.

“It is subjudice for the former Governor to appear before the Edo Assembly in a matter already in court.

“Why subject him to another round of questioning on the same issues?”

Management of MOWAA had also refused to appear before the Edo Assembly Ad Hoc Committee.

Its Counsel, Olayiwola Afolabi, said the Assembly could only make recommendations but that the Court would make the final decision on the issues.