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Why Igbo Apprenticeship Is World’s ‘Largest Business Incubator System’ – Don

A Professor of Marketing at the Lagos Business School in Pan-Atlantic University, Lagos State, Ogechi Adeola, has explained why the Igbo apprenticeship is the largest business incubator system in the world.
Adeola, who is the Head of the Department Marketing, Operations and Information Systems at the LBS, while speaking at the 15th Inaugural Lecture of the institution titled, “Decolonising Africa’s Business Practices: Pro-Indigenous Marketing Pathways To A Paradigm Shift”, monitored by The PUNCH on Friday, said Igbo apprentices are groomed at a very young age to be great businessmen and women.
She leveraged her research on a couple of books she had authored and co-authored including ‘Indigenous African Enterprise’ and ‘Igba boi’ which she said gave an insight into the Igbo apprentice system commonly referred to as ′Igba-Odibo/Igba-Boi/Imu-Ahia/Imu-Oru′ is a framework of formal and informal indentured agreements between parties that ultimately facilitate burgeoning entrepreneurial communities within the Igbo people.
READ ALSO: Alleged Missing LG Funds: DSS Detains Suspended Ogun LG Boss
“The system has three major types namely, Igba-boi also known as Igba Odibo (become an apprentice); Imu Oru also known as Imu Oruaka (learn a craft) and Imu Ahia (learn a trade).
“All types are geared towards the transfer of knowledge or entrepreneurial skills but they differ in approach.
“Unlike the Igba-boi/Igba Odibo where a mentee will be tutored for free for a period of pre-agreed years, in the Imu Oru/Imu Oruaka and Imu Ahia types, tutorship is paid for by the mentee or mentee’s parents/sponsors.
The professor cited an understudy done by an American journalist, Robert Neuwirth, in a 2017 TedTalk presentation that described the Igbo people’s ‘Igba Boi’ scheme as “the largest business incubator platform in the world”.
READ ALSO: Tinubu To Address World Leaders At UN General Assembly
She said Neuwirth looked at the Alaba International Market, where 10,000 merchants do business for over $4bn a year, and identified the sharing principle behind it.
She spoke further about what ignited her deep interest in Africa referencing it to The Economist’s ‘Hopeless Continent’ article in 2000 that declared the new millennium as one that has “brought more disaster than hope to Africa”.
She also shared her journey towards reshaping the ‘wrong’ characterisation in the article and others including Time’s tripartite – Agony of Africa, The Hopeless Continent and Aids in Africa published in 1992, 2000 and 2001 respectively while writing against them all to protect the Africa of her dream at a very tender age.
However, Adeola said she was pleased to read The Economist publication of December 3, 2011, titled, Africa Rising’ appraising African ethos saying, “I could see the sun. Africa now has a real chance of following in the footsteps of Asia. So, from a hopeless continent to a rising one.”
READ ALSO: JUST IN: 53-yr-old Prince Oyebola Emerges 30th Aseyin
The academic pleaded with youths leaving the country to put Africa in the spotlight by marketing the continent as a sellable point to the world.
Among those in attendance at the event were the institution’s Vice Chancellor, Prof Enase Okonedo; Registrar, Mr Kingsley Ukaoha; Dean of Media and Communication, Dr Ikechukwu Obiaya; Associate Dean of LBS, Prof Olayinka David-West; Dean of Science and Technology, Dr Darlington Ahano; husband, siblings of the lecturer and other well-wishers.
PUNCH
News
‘We Cure Madness With Madness’: Five Things To know About Taye Currency
The name ‘Taye Currency’ has continued to trend on social media following the Fuji music artiste’s performance at the coronation of the 44th Olubadan of Ibadan, Oba Rashidi Adewolu Ladoja, on Friday.
Taye Currency, during his performance at the coronation event which took place at Mapo Hall in Ibadan, rendered a line in Yoruba, “Were la fi n wo were,” which translates to “we cure madness with madness.”
The line, which seems not to have sat well with many Nigerians, particularly those of Yoruba heritage, has continued to generate a lot of criticism, with many opining that such lyrics were not befitting for the occasion, which had in attendance dignitaries including President Bola Ahmed Tinubu, governors, ministers, traditional rulers, and other crème de la crème of society.
Reacting to the development, the Olu of Kemta Orile in Odeda Local Government Area of Ogun State, Oba Adetokunbo Tejuosho, criticised Taye Currency for what he described as “classless and unbefitting lyrics.”
According to him, the musician failed to accord the coronation its due respect, describing his lyrics as unbefitting of the sacred ceremony.
READ ALSO:Ogun Monarch Slams Taye Currency Over Performance At Olubadan Coronation
He said, “The throne of our ancestors is not a stage for mockery, nor the coronation of a great monarch a subject for careless entertainment.
“Kingship is sacred, adorned with honor and guarded by tradition. It demands reverence, dignity, honor, class and the utmost respect from all who stand in its presence.
“Listening to the musician (Taye Currency), who was invited to render music before the Crown, as a matter of fact before the entire world, to serenade the audience and sing in a way to express admiration, singing songs like (were lafi n wo were) We use madness to cure madness.
“Such lyrics were classless and unbefitting of such occasions, it is insulting to the sacredness of the gathering.”
While Taye Currency is well known among Fuji music lovers, especially those from Ibadan, the Oyo State capital, his performance at the Olubadan coronation has made people want to know more about him.
READ ALSO:BREAKING: Ladoja Crowned 44th Olubadan, Set To Receive Staff Of Office
In this article, Tribune Online takes a look at five things to know about the trending Fuji musician.
1. Full Name and Age
His full name is Taye Akande Adebisi. Apart from his popular stage name, Taye Currency, he is also known as ‘Apesin.’ He celebrated his 50th birthday on December 17, 2024.
2. Appointment as Special Adviser on Culture and Tourism
Oyo State Governor, Seyi Makinde, appointed him as Special Adviser on Culture and Tourism in 2019 during the governor’s first tenure.
READ ALSO:Olubadan Unveils Economic Plan For Ibadanland
3. Father of a Lawmaker
In 2019, Taye Currency’s son, Yusuf Oladeni Adebisi, was elected into the Oyo State House of Assembly to represent Ibadan South-West Constituency 1, which earned Taye Currency another nickname, ’Baba Honorable’ (Honourable’s father). He was re-elected in 2023 as a lawmaker on the platform of the Peoples Democratic Party (PDP).
4. Financial Setback
In April 2025, Taye Currency publicly lamented that he lost N10 million to CBEX, a crypto/investment scheme many now regard as a collapsed Ponzi platform. He explained that he was convinced to invest by close associates, only to see the scheme crumble shortly after.
5. Affiliation with Pasuma
Taye Currency has often maintained that although he never learnt Fuji music from his senior colleague, Wasiu Alabi Odetona, popularly known as Pasuma, whom he first met in 1993, he still considers him a boss.
News
JUST IN: PENGASSAN Strike May Trigger Nationwide Blackout, Thermal Plants Shut Down
Nigerians may face a nationwide blackout from Monday as power generation companies have raised the alarm over an imminent shutdown of thermal plants following directives from the Petroleum and Natural Gas Senior Staff Association of Nigeria.
The Executive Secretary of the Association of Power Generating Companies, Joy Ogaji, raised the alarm over the imminent blackout in a WhatsApp message on Sunday.
She revealed that gas suppliers had issued notices to halt supply to thermal power stations in line with PENGASSAN’s strike resolution.
READ ALSO:Why We Rejected Govt’s Plan To Sell Assets – PENGASSAN President
“Good day, all. Thermal GenCos have received notification from our gas suppliers to shut down our thermal power plants following directives from PENGASSAN. The Nigerian Gas Infrastructure Company has specifically requested GenCos to comply,” Ogaji said in the post.
She warned that the development could plunge the country into darkness, as hydroelectric dams alone cannot sustain the national grid.
“Please all be notified of the imminent darkness, as hydros alone cannot sustain the system,” she added.
READ ALSO:PENGASSAN Shuts OML-18 Over Labour Dispute With NNPC Subsidiary
The warning comes hours after PENGASSAN announced that it would commence a nationwide strike on Monday to protest the dismissal of over 800 workers at the Dangote Petroleum Refinery.
The oil workers’ union, after an emergency National Executive Council meeting on Saturday, directed its members in all oil and gas installations to down tools until the sackings were reversed.
The action could cripple crude production, fuel supply, gas distribution and now electricity generation, worsening the hardship faced by Nigerians.
With thermal stations accounting for more than 70 per cent of Nigeria’s electricity supply, industry experts say the shutdown will trigger widespread outages, stretch hydro plants beyond capacity and heighten the risk of a nationwide system collapse.
News
Customs Launches One-stop-shop To Cut Cargo Clearance To 48 Hours
The Nigeria Customs Service (NCS) says it has officially introduced its ‘One-Stop-Shop (OSS)’ initiative aimed at reducing cargo clearance time to 48 hours.
NCS spokesperson, Abdullahi Maiwada, made this known in a statement on Sunday in Abuja.
Maiwada said the initiative was unveiled recently during a meeting between NCS management and Customs Area Controllers, chaired by the Comptroller-General (C-G), Adewale Adeniyi, in Abuja.
He said the meeting deliberated on the service’s modernisation agenda and the role of leadership in driving reforms across commands.
READ ALSO:10 Things Candidates Should Know About Customs Recruitment CBT Exams
Maiwada quoted the C-G as describing the OSS as a “transformative shift” which aligned with global best practices and the Federal Government’s Ease of Doing Business policy.
Adeniyi said the reform was designed to sanitise operations, reduce duplication of efforts and ensure predictability in customs procedures.
“The OSS initiative will not only shorten clearance time from 21 days to 48 hours, but it will also strengthen trader confidence, restore transparency and make our operations more business-friendly,” Adeniyi said.
The C-G acknowledged the role of technology in customs operations but also emphasised the importance of physical engagement with officers.
READ ALSO:Customs Seize N905m Rolls Royce, Other Contrabands In Ogun
“As much as technology has helped us, it has its limits. There are moments when physical presence, coming together under one roof, adds weight and value to our deliberations,” he said.
The NCS boss said the reform would be piloted at Apapa, Tin Can Island and Onne Ports before being rolled out nationwide.
He added that the initiative was constitutionally supported by the NCS Act 2023 and aligned with the World Trade Organisation’s Trade Facilitation Agreement (TFA).
“This is not just a policy. It is a statement of intent that reflects our determination to build a modern, transparent and trader-friendly Customs Service,” he said.
READ ALSO:Customs Intercepts N5.1b Illicit Drugs From India, Canada At Lagos Airport
The spokesperson said that under the OSS framework, all customs units would work jointly on flagged declarations, eliminating multiple checks and reducing delays.
According to him, consignments cleared under the OSS will not be subject to re-interception, thereby reducing costs and enhancing trade facilitation.
He said the meeting also provided a platform to review the NCS accountability framework, including a new central dashboard that tracks clearance times, interventions and stakeholder satisfaction.
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