Three African countries: Egypt, Morocco, and South Africa have earned spots among the world’s top-ranked countries in the 2024 Best Countries Rankings, published by U.S. News & World Report in collaboration with the Wharton School of the University of Pennsylvania and global marketing firm WPP.
According to the report, Egypt leads the continent at 35th globally, followed by Morocco at 39th and South Africa at 40th.
The rankings are determined not by economic statistics alone but by global perceptions.
Over 17,000 people—including business decision-makers, university-educated elites, and general citizens—evaluated 87 countries across 73 different attributes, grouped into ten key categories: Adventure, Agility, Cultural Influence, Entrepreneurship, Heritage, Movers, Open for Business, Power, Quality of Life, and Social Purpose.
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To qualify for inclusion, countries needed to meet certain thresholds in GDP, tourism, and foreign direct investment (FDI). Final scores were correlated with GDP per capita (PPP), providing a snapshot of a nation’s perceived prosperity and global standing.
“This project is based on a proprietary perceptions survey that reaches thousands of citizens across the globe,” said Elliott Davis, a reporter for U.S. News & World Report.
“How a nation is viewed by others can play a big role in its global standing.”
Switzerland took the top spot for the third consecutive year, praised for its stability, entrepreneurship, and high quality of life.
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“It’s no surprise that a stable, consistent country like Switzerland would top our rankings seven times in nine years,” Davis added.
The United States made its highest-ever appearance in the rankings at third, driven by improvements in its “Open for Business” and “Movers” subrankings, while Japan claimed second place for its innovation, influence, and advanced economy.
Other noteworthy shifts included China, which rose to 16th, and Ukraine, which fell 12 places to 80th—the biggest drop in this year’s report.