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Investors Sue Adidas In US For Axing Kanye West

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Investors in Adidas have filed a lawsuit against the company at a US court over its cancelled partnership with Kanye West, saying it should have been aware he courted controversy.

The class-action lawsuit seen by AFP was submitted Friday in US District Court in Oregon, where the German sportswear giant’s US headquarters is located, and argues executives failed to control damage linked to the tie-up.

Adidas halted its deal with the rapper — now known formally as Ye — in October after he made a series of anti-Semitic outbursts.

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As a result, the group ended production of the highly successful Yeezy line designed together with West.

READ ALSO: Kanye West Escapes Prosecution After Throwing Photographer’s Phone

The US lawsuit represents people who bought Adidas shares between May 3, 2018 and February 21, 2023.

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It argues that for years before the partnership ended, the rapper “began to accrue controversy as a result of his various statements on topics such as slavery, racial issues, and politics”.

In 2018, for example, West suggested that slavery had been a “choice” for enslaved people, the lawsuit said.

Adidas dismissed the allegations in the litigation.

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“We firmly reject these unfounded claims and will take all necessary steps to vehemently defend ourselves against them,” a company spokesman, Stefan Pursche, said in a statement emailed to AFP.

READ ALSO: Divorce: Kanye West Releases Fresh Allegations Against Kim Kardashian

The artist was associated with rival sportswear company Nike for years but broke away in 2013, lending his name to Adidas as they launched their first Yeezy shoe in 2015 — a partnership that went on to make him a billionaire.

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The company began a review of its relationship with West after he appeared at a Paris fashion show last October wearing a shirt emblazoned with “White Lives Matter”, a slogan created as a backlash to the Black Lives Matter movement.

Days later he was locked out of Twitter and Instagram over anti-Semitic threats.

Adidas said in March it was now weighing what to do with its huge inventory of West’s Yeezy products, as potentially not selling the apparel and shoes linked to West would lead to a revenue loss of 1.2 billion euros ($1.3 billion).

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That would lower the company’s operating profit by an additional 500 million euros in 2023, the company said.

Adidas will release its first-quarter results on Friday.

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Entertainment

VDM: Anyone Who Fights Inside Aircraft Deserves Life Imprisonment – Portable

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Controversial singer, Habeeb Okikiola Badmus, popularly known as Portable, has reacted to the viral clash between activist Martins Otse, popularly known as VeryDarkMan, and comedian, Freedom Okpetoritse Atsepoyi, better known as Mr Jollof, saying anyone who engages in a fight inside an aircraft deserves life imprisonment.

In a viral video shared on social media, Portable condemned the act and questioned why anyone would choose to fight on board a plane.

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He said, “Anybody weh fight inside plane, whether na locally or internationally, na ewon gbere (life imprisonment). You go end your life in prison ni ooo, like billionaires dey enter plane, you wan dey fear rich people?, you see your enemy for ground oooo, you no fight am, you see am when you dey board, you no fight am oo, why you dey fight am inside plane.”

Portable also mocked both men as he analysed the fight, “VeryDarkman and Mr Jollof, I see where VeryDarkMan dey jollof Mr Jollof, dey use blow dey jollof am, and even VeryDarkMan no sabi throw blow, Mr Jollof energy cover your body, your body just big for nothing, you use your body cover the man, I hear say Mr Jollof turn your body to chicken.”

He added that even with claims that VeryDarkMan once allegedly received money to confront him, the activist still struggled in the fight with Mr. Jollof.

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Recall that Tribune Online reported that Social media influencers VeryDarkMan and Mr. Jollof on Monday engaged in a heated physical altercation on a United Nigeria Airlines flight from Asaba to Lagos.

Eyewitnesses reported that the disagreement escalated into a mild brawl, with crew members and passengers attempting to intervene.

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UK Police Storm Peller’s Apartment After Noise Complaint [VIDEO]

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The United Kingdom police have stormed the apartment of a popular Nigerian Tiktoker, Peller.

The police arrived at the Peller’s apartment following noise complaints.

A viral video on social media captured the moment the police arrived at Peller’s UK residence for a search.

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READ ALSO:20-year-old TikToker Peller Buys N350m Lekki Mansion, Promises To Reveal Secret Benefactors

The TikTok star who is currently in the UK was having a live streaming session when the police knocked at the door complaining that Peller was reported to have been making noise.

In response Peller told the police that he was on livestream, but the police insisted on checking the rooms to be sure he wasn’t having a shouting match with anyone.

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Watch the video here

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Why Some Celebrities Go Broke – Rapper M.I

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Ace Nigerian rapper Jude Abaga, popularly known as M.I, has shared how he handles people’s expectations from him as a celebrity.

The ‘One Naira’ hitmaker disclosed that he trained himself mentally to accept being “broke shamed” so as not to pressure himself into constantly proving that he has a flamboyant life.

Speaking in a recent interview with Chude, M.I explained that many celebrities became broke while living beyond their means just to adjust to people’s expectations.

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READ ALSO:VIDEO: Tiwa Savage, Yemi Alade Finally Reconcile After 7-year Feud

“When I understood that people in Nigeria tend to broke shame celebrities, I had to make a decision if I want to let that have power over me. Because if you don’t deal with that, it will have exceeding power over you.

“If you are not comfortable with the fact that some fans can broke shame you if they see you driving a car they consider below your level, then you are going to continue adjusting to their expectations. And that is how you go broke. You go broke trying to adjust to people’s expectations.

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“One of the things that Nigerians are concerned about is their perceptions. And statistically, we are a country where most people don’t have money. It took me time to mentally prepare myself to accept being broke shamed. All our celebrities who were flying private jets 20 years ago are no longer affluent,” he expressed.

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