Entertainment

Investors Sue Adidas In US For Axing Kanye West

Published

2 years ago

May 4, 2023

Investors in Adidas have filed a lawsuit against the company at a US court over its cancelled partnership with Kanye West, saying it should have been aware he courted controversy.

The class-action lawsuit seen by AFP was submitted Friday in US District Court in Oregon, where the German sportswear giant’s US headquarters is located, and argues executives failed to control damage linked to the tie-up.

Adidas halted its deal with the rapper — now known formally as Ye — in October after he made a series of anti-Semitic outbursts.

As a result, the group ended production of the highly successful Yeezy line designed together with West.

The US lawsuit represents people who bought Adidas shares between May 3, 2018 and February 21, 2023.

It argues that for years before the partnership ended, the rapper “began to accrue controversy as a result of his various statements on topics such as slavery, racial issues, and politics”.

In 2018, for example, West suggested that slavery had been a “choice” for enslaved people, the lawsuit said.

Adidas dismissed the allegations in the litigation.

“We firmly reject these unfounded claims and will take all necessary steps to vehemently defend ourselves against them,” a company spokesman, Stefan Pursche, said in a statement emailed to AFP.

The artist was associated with rival sportswear company Nike for years but broke away in 2013, lending his name to Adidas as they launched their first Yeezy shoe in 2015 — a partnership that went on to make him a billionaire.

The company began a review of its relationship with West after he appeared at a Paris fashion show last October wearing a shirt emblazoned with “White Lives Matter”, a slogan created as a backlash to the Black Lives Matter movement.

Days later he was locked out of Twitter and Instagram over anti-Semitic threats.

Adidas said in March it was now weighing what to do with its huge inventory of West’s Yeezy products, as potentially not selling the apparel and shoes linked to West would lead to a revenue loss of 1.2 billion euros ($1.3 billion).

That would lower the company’s operating profit by an additional 500 million euros in 2023, the company said.

Adidas will release its first-quarter results on Friday.

Related Topics:Adidas Kanye West US investors

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Entertainment

Moment Adekunle Gold Light Up BBNaija S10 Finale With ‘Party No Dey Stop’

Published

1 day ago

October 5, 2025

Editor

Singer Adekunle Gold brought a burst of energy to the Big Brother Naija Season 10 grand finale with a vibrant performance of his hit track ‘Party No Dey Stop.’

The moment he appeared on stage, the crowd erupted in excitement, singing along word for word. Dressed in his signature stylish outfit, the Afrobeats star owned the stage with confidence and charisma, setting the perfect tone for the night.

Fans online were quick to react, with many praising his stage presence and calling his performance the “perfect opener” for the show.

His lively set officially kicked off the finale, creating an electric atmosphere as the finalists and viewers gear up to find out who will take home the grand prize.

Entertainment

JUST IN: Season 10 BBNaija Winner Emerges

Published

1 day ago

October 5, 2025

Editor

It’s official! Imisioluwa Ayanwale, popularly known as Imisi, has emerged as the winner of Big Brother Naija Season 10. The reality-TV sensation, who has been the talk of the town since the show’s premiere, clinched the grand prize after weeks of intense competition.

The grand finale, which aired today, Sunday, October 5, 2025, was an electrifying show as fans across the country and beyond waited anxiously to see who would take home the title.

Imisi, backed by her passionate fan base known as the Imistars, beat out her closest rivals to claim the top spot in what many are calling one of the most competitive seasons yet.

Throughout the season, Imisi was a consistent headline maker. From her bold personality and strategic gameplay to her emotional vulnerability and ability to stay true to herself, she captivated millions of viewers. Her name trended across social media almost daily, making her one of the most talked-about housemates of the season.

The tenth season, themed “10/10,” lived up to its name, packed with drama, romance, friendship, heartbreak, and unforgettable moments. Fans have described it as one of the most entertaining and unpredictable seasons of the reality show to date.

Imisi’s triumph marks another milestone in the Big Brother Naija legacy, as the show continues to shape pop culture and produce some of Nigeria’s biggest entertainment stars. As the celebration continues, one thing is sure: Imisioluwa Ayanwale’s win is truly 10/10.

Entertainment

2Face Idibia Reportedly Arrested After Heated Argument With Natasha In London

Published

3 days ago

October 3, 2025

Editor

Legendary Nigerian musician, 2Face Idibia, has reportedly been arrested in London.

2Face was said to have been arrested after a heated altercation with his new wife, Natasha Osawaru.

Popular Nigerian social critic, Tosin Silverdam made this known in a video on his Instagram page on Friday morning.

According to the driver who picked them from the airport, the couple started having the argument from the airport before getting to their hotel.

The argument was said to have escalated when Natasha allegedly broke bottles.

The report of the singer’s arrest is currently trending on social media as he failed to show up at his UK tour on Thursday October 2 2025.

2Face traditionally married Natasha, an Edo State lawmaker in July 2025, a few months after announcing divorce from his estranged wife, Annie Macaulay.