Entertainment

Netflix Confirms Move Into Video Games As Its Growth Slows

Published

4 years ago

July 21, 2021

Netflix reported its worst slowdown in subscriber growth in eight years as people emerge from their pandemic cocoons. So it’s adding a new attraction to its marquee: Video games.

On Tuesday, the video streaming giant announced it will offer video games in its existing subscription plans at no extra cost, but didn’t say when that service will launch or what kind of games it will be developing.

The confirmation of the long-anticipated expansion came in conjunction with the release of Netflix’s latest earnings report.

That financial breakdown showed the video service added 1.5 million subscribers during the April-June period. That’s slightly better than the modest increase that management forecast after the service stumbled to a sluggish start during the winter months, but still far below its growth rate in recent years.

Netflix’s net gain of 5.5 million subscribers through the first six months of this year represents its weakest first-half performance since 2013 — a time when the company was still rolling out more original programming as it branched out from licensing existing TV series and movies.

Now Netflix is taking another leap by offering video games that intends to produce itself as part of what it described as a multi-year expansion.

The Los Gatos, California, company telegraphed the move last week when it disclosed the hiring of a veteran video game executive, Mike Verdu, to explore potential opportunities in another field of entertainment.

“The reason we’re doing them is to help the subscription service grow and be more important in people’s lives,” Netflix co-CEO Reed Hastings told investors during a Tuesday discussion.

Greg Peters, Netflix’s chief product officer, said the company will initially focus on mobile games before eventually expanding to consoles and TV sets as well. The games initially will be tied to Netflix’s most popular programming, Peters said, but standalone titles may be added to the, mix too. He even speculated that Netflix eventually may create a TV series or film inspired by one of its video games.

“There’s a a big, big prize here, and our job is to be really focused,” Peters said.

Despite this year’s growth slowdown, Netflix remains by far the world’s biggest streaming service in an increasingly competitive field that includes Walt Disney Co., HBO, Amazon and Apple. Netflix finished June with 209 million worldwide subscribers.

Netflix’s heft also has produced steady profits. The company earned $1.35 billion, or $2.97 per share, nearly doubling from the same time last year. Revenue rose by 19% from last year to $7.3 billion.

But the lackluster first-half numbers are a dramatic reversal from last year, when government-imposed lockdowns across the world thrust people into binge-watching frenzies while corralled at home. Already the world’s largest video streaming service when the pandemic began in March 2020, Netflix picked up 26 million subscribers during the first half of last year. .

While no one expected Netflix to sustain that breakneck pace, the drop off in subscriber growth this year has been more severe than anticipated. Netflix shares have fallen by about 10% from their peak of $593.29 six months ago. The shares edged up slightly in extended trading after Tuesday’s news came out.

Netflix management has blamed part of this year’s slowdown to pandemic-induced production delays that left its video service with fewer proven hits. The Los Gatos, California, is expecting that problem to fade during the second half of this year with new-season releases of popular series such as “Sex Education” and “The Witcher,” as well as movies starring big-name stars such as Leonardo DiCaprio and Meryl Streep.

Even so, Netflix let down investors with a forecast calling for only an additional 3.5 million subscribers during the July-September period. That was well below analyst estimates for a third-quarter gain of 5.6 million subscribers, according to FactSet Research. The “quite underwhelming” guidance raised more worries about intensifying competition in video streaming, as well as the fallout from pandemic lockdowns ending, said CFRA analyst Tuna Amobi.

The conservative outlook suggests Netflix isn’t expecting an immediate boost from its foray into a highly competitive video game field already contested by far more experienced companies such as Epic Games, Microsoft and Electronic Arts.

But if the move into video gaming pays off, it could eventually give Netflix more leverage to boost its prices. The company has already been gradually raising subscription costs in recent years, helping to boost its average monthly revenue per subscriber to $14.54 in its biggest market comprised of the U.S. and Canada. That’s a 16 % increase from $12.52 per month two years ago.

(AP)

Related Topics:California Netflix video games

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FULL LIST: Shallipopi, Belove Olocha, Malumfoodie Win Big At TikTok Awards 2025

Published

31 minutes ago

December 8, 2025

Editor

TikTok has announced the full list of winners for the 2025 TikTok Awards Sub-Saharan Africa, with Nigerian stars Shallipopi, Belove Olocha and South Africa’s Malumfoodie taking home some of the biggest honours of the night.

The ceremony held on December 6 in Johannesburg and attracted top creators, performers and industry figures from across the continent. The theme for this year’s event was New Era, New Icons.

The show featured performances from Ciza, Lord Kez, Thuli P, DJ Fif Laa and Thabsie. South African entertainer Bontle Modiselle Moloi hosted the event while Keegan Gordon and Zayaan Noorani handled the red carpet. Influencer Mihlali Ndamase made a surprise appearance to present the Video of the Year award. Olympian Akani Simbine also presented the Sport Creator of the Year category.

Brands including NIVEA, inDrive, Coca-Cola, PEP and Dis-Chem supported the awards.

TikTok’s Head of Content Operations for Sub-Saharan Africa, Boniswa Sidwaba, said the platform is recognising creators who are shaping global conversations.

She said, “Tonight’s ceremony was a gathering of the trailblazers who have redefined what it means to be a creator in Africa. From Sokoto to Nairobi, and Accra to Pretoria, we honoured the creators who turned 60-second clips into cultural movements. We are honoured to celebrate them as they amplify their voices and take their stories from Africa to the world.”

The ceremony will be rebroadcast on December 11 at 20:00 SAST on TikTok LIVE through the @tiktok.africa account.

FULL LIST OF WINNERS

Creator of the Year
Raja’atu Muhammed Ibrahim @diaryofanortherncook (Nigeria)

Storyteller of the Year
Brian Nwana @briannwana (Nigeria)
He said, “Every single creator is a storyteller. We all tell stories that help drive the local communities, our cities, and our countries, and when we do that we change the perception that the world has about us”.

Video of the Year
Fanuel John Masamaki @zerobrainer0 (Tanzania)
He said, “I am truly grateful to my fans and the love I have received from Tanzanians. Thank you so much . This win was for all of us.”

Rising Star of the Year
@tunero_animations (Kenya)
Runner up: Esther Francis @estherfrancisbackup (Nigeria)

Social Impact Creator of the Year
Dejoke Ogunbiyi @noositiwantiwa_ (Nigeria)
Runner up: Sinethemba Masinga @ufarm_julia (South Africa)

Food Creator of the Year
@malumfoodie (South Africa)
He said, “From my humble beginnings of Haamanskraal, to Soshanguve and to all of South Africa, now we are in Africa!”

Runner up: Abena Amoakoaa Sintim Aboagye @chefabbys (Ghana)

Sports Creator of the Year
John Maingi Mbugua @zozasportscast (Kenya)
He said, “Winning isn’t the finish line, it’s fuel for the next chapter. Every piece of content, every discussion, every moment captured was driven by passion, and receiving this recognition means that passion is resonating far beyond my expectations.”

Runner up: Victor Ademola @ademolavictortv (Nigeria)

Entertainment Creator of the Year
Belove Olocha @beloveolocha (Nigeria)
Runner up: Jabulani Macdonald @jabu_macdonald (South Africa)

Education Creator of the Year
Izzi Boye @izziboye (Nigeria)
Runner up: @michelle_expert (South Africa)

Artiste of the Year
Crown Uzama @theycallmeshallipopipp (Nigeria)
He said, “Thank you, TikTok, for supporting all upcoming artists and giving them a spotlight to shine.”

Entertainment

TikTok Temporarily Restricts Late Night Live Feature In Nigeria

Published

1 hour ago

December 8, 2025

Editor

TikTok has restricted late-night LIVE access for Nigerian users, as the platform now blocks the feature during peak night hours.

The restriction started on Sunday at midnight when the app quietly shut down all LIVE activities across Nigeria, leaving accounts unable to host or even watch late night streams.

According to an in-app message sent to creators, TikTok wrote, “We’re temporarily limiting LIVE late at night in Nigeria as part of our investigation to ensure our platform remains safe and our community stays protected.”

Many affected users shared that their screens showed a “No Access” label between 11pm and 5am, confirming that the shutdown was nationwide and not a technical glitch.

Reports showed that only creators with at least 1,000 followers received the notice, since they are the only ones allowed to host LIVE sessions on the platform.

Several of them confirmed that all LIVE activities stopped throughout the night, and no one could even view broadcasts from other countries during the restriction.

TikTok users who earn money through LIVE gifting said their balances were not touched, easing fears of sudden financial loss.

By Monday morning, LIVE access returned, but the whole situation triggered long conversations on social media as Nigerians questioned why the company picked late night hours, which usually record the highest traffic for match streams, entertainment shows and interactive trends.

TikTok’s latest move came a few weeks after the platform released fresh safety figures for West Africa at its Safety Summit in Dakar, Senegal.

The company revealed that in the second quarter of 2025, it took action against 2,321,813 LIVE sessions and 1,040,356 creators worldwide for breaking LIVE monetisation rules.

It also disclosed that Nigeria alone recorded 49,512 banned LIVE sessions within the same period.

TikTok added that it removed 3,780,426 Nigerian videos between April and June 2025 for violating Community Guidelines, noting that 98.7 percent were deleted before anyone viewed them, while 91.9 percent were taken down within 24 hours.

TikTok LIVE remains a popular feature among young users because it allows real time broadcasting, comments and gifting, unlike pre-recorded videos.

To go LIVE, a creator generally needs at least 1,000 followers, must be above 16 years to stream and above 18 years to earn money.

Entertainment

Shola Allyson Finally Reveals Why She Refuses To Reference Jesus In Her Songs [VIDEO]

Published

2 days ago

December 6, 2025

Editor

Nigerian songstress, Shola Allyson, has finally revealed why she does not mention the name of Jesus in all her songs.

Recall that Allyson, who is regarded as a gospel singer, was dragged on social media in March 2025 for not directly referencing ‘Jesus’ in all her songs.

Reacting to her critics in a post on X, the songstress stated that “No one can bully me into joining their darkness that looks like light because indolent souls find comfort in it”.

Finally revealing her reason for not mentioning Jesus in her songs, Shola Allyson on Saturday during her latest interview on Oyinmomo TV, stated that Jesus did not ask her to do PR for him.

She said “I’m not a religious singer. As I am, I have never introduced myself as a gospel singer. My name is Shola Allyson. I’m a singer”.

Interviewer; “Some people said you don’t mention ‘Jesus’ name’ in all your songs”.

She quickly responded “Jesus did not instruct us to mention his name in songs nor did Jesus ask us to do PR for Him”.

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