Entertainment
Netflix Confirms Move Into Video Games As Its Growth Slows
Published
4 years agoon
By
Editor
Netflix reported its worst slowdown in subscriber growth in eight years as people emerge from their pandemic cocoons. So it’s adding a new attraction to its marquee: Video games.
On Tuesday, the video streaming giant announced it will offer video games in its existing subscription plans at no extra cost, but didn’t say when that service will launch or what kind of games it will be developing.
The confirmation of the long-anticipated expansion came in conjunction with the release of Netflix’s latest earnings report.
That financial breakdown showed the video service added 1.5 million subscribers during the April-June period. That’s slightly better than the modest increase that management forecast after the service stumbled to a sluggish start during the winter months, but still far below its growth rate in recent years.
Netflix’s net gain of 5.5 million subscribers through the first six months of this year represents its weakest first-half performance since 2013 — a time when the company was still rolling out more original programming as it branched out from licensing existing TV series and movies.
Now Netflix is taking another leap by offering video games that intends to produce itself as part of what it described as a multi-year expansion.
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The Los Gatos, California, company telegraphed the move last week when it disclosed the hiring of a veteran video game executive, Mike Verdu, to explore potential opportunities in another field of entertainment.
“The reason we’re doing them is to help the subscription service grow and be more important in people’s lives,” Netflix co-CEO Reed Hastings told investors during a Tuesday discussion.
Greg Peters, Netflix’s chief product officer, said the company will initially focus on mobile games before eventually expanding to consoles and TV sets as well. The games initially will be tied to Netflix’s most popular programming, Peters said, but standalone titles may be added to the, mix too. He even speculated that Netflix eventually may create a TV series or film inspired by one of its video games.
“There’s a a big, big prize here, and our job is to be really focused,” Peters said.
Despite this year’s growth slowdown, Netflix remains by far the world’s biggest streaming service in an increasingly competitive field that includes Walt Disney Co., HBO, Amazon and Apple. Netflix finished June with 209 million worldwide subscribers.
Netflix’s heft also has produced steady profits. The company earned $1.35 billion, or $2.97 per share, nearly doubling from the same time last year. Revenue rose by 19% from last year to $7.3 billion.
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But the lackluster first-half numbers are a dramatic reversal from last year, when government-imposed lockdowns across the world thrust people into binge-watching frenzies while corralled at home. Already the world’s largest video streaming service when the pandemic began in March 2020, Netflix picked up 26 million subscribers during the first half of last year. .
While no one expected Netflix to sustain that breakneck pace, the drop off in subscriber growth this year has been more severe than anticipated. Netflix shares have fallen by about 10% from their peak of $593.29 six months ago. The shares edged up slightly in extended trading after Tuesday’s news came out.
Netflix management has blamed part of this year’s slowdown to pandemic-induced production delays that left its video service with fewer proven hits. The Los Gatos, California, is expecting that problem to fade during the second half of this year with new-season releases of popular series such as “Sex Education” and “The Witcher,” as well as movies starring big-name stars such as Leonardo DiCaprio and Meryl Streep.
Even so, Netflix let down investors with a forecast calling for only an additional 3.5 million subscribers during the July-September period. That was well below analyst estimates for a third-quarter gain of 5.6 million subscribers, according to FactSet Research. The “quite underwhelming” guidance raised more worries about intensifying competition in video streaming, as well as the fallout from pandemic lockdowns ending, said CFRA analyst Tuna Amobi.
The conservative outlook suggests Netflix isn’t expecting an immediate boost from its foray into a highly competitive video game field already contested by far more experienced companies such as Epic Games, Microsoft and Electronic Arts.
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But if the move into video gaming pays off, it could eventually give Netflix more leverage to boost its prices. The company has already been gradually raising subscription costs in recent years, helping to boost its average monthly revenue per subscriber to $14.54 in its biggest market comprised of the U.S. and Canada. That’s a 16 % increase from $12.52 per month two years ago.
(AP)
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Entertainment
200-level Student Wins Car As MTN Thrills UNIBEN With Campus Invasion
Published
3 hours agoon
September 14, 2025By
Editor
Edomwonyi Osariemen, a 200-level student of the Faculty of Engineering, won a brand-new 2025 Alsvin Mikano car as MTN Go MAD Campus Invasion hit the University of Benin (UNIBEN). He was one of the hundreds of students who participated in a raffle draw. Other students also won laptops, MTN Mifi, and airtime worth thousands of naira.
The event which was held between September 11 and 13, transformed the school into a hub of entertainment and innovation. In the three days, students explored interactive booths and engaged in workshops designed to empower their skills and ideas, while participating in dance and game shows that kept the audience enraptured.
“I still can’t believe this happened to me. While I participated in the raffle draw, I only came to enjoy the event with my friends, and now I’m leaving with a brand-new car This has changed everything for me,” he said with excitement.
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One of the participants, Daniel, said: “I didn’t win the car, but I won a laptop, and it means a lot. Even beyond the prices, this event gave us confidence to showcase our talents and connect with opportunities.”
Speaking, Oluwafemi Adesina, Youth Segment Manager, MTN Nigeria said the Campus Invasion in UNIBEN was the third location for MTN’s highly anticipated university tour this year.
He said: MTN is a youthful brand, and of the strategic pillars toward the Nigerian youth is empowerment and entertainment — these are the pillars that we use to connect emotionally with the Nigerian youths.
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“Like I said, we believe so much in empowering young Nigerians, so one of the things we have done differently this year is to make sure that we create an opportunity like this for students. Knowing well that school is an educational institution, students don’t usually see entertainment as something they need to reckon with. So, MTN steps in to bring entertainment as well as empowerment. Employment in the sense that we are aware that young people now have small businesses they do, so we give five to seven students who are into such small businesses the opportunity to showcase their products and services. In trade fare they pay for space, but in our event like this we give such space free of charge.”
He added: “With over a million young students reached over the course of three days, with a wide range of activities – booths for student entrepreneurs, game booths, and many more – the series has become one of the most-talked-about campus events across the country. Plans are underway for the University of Kano as the next stop for the Campus Invasion.”
Entertainment
Drama As Hilda Baci’s Jollof Pot Falls After GWR Attempt
Published
1 day agoon
September 13, 2025By
Editor
It was a shocking sight at Eko Hotel and Suites, Lagos, on Friday night as the giant pot used by celebrity chef Hilda Baci to set a Guinness World Record for the largest serving of Nigerian jollof rice suddenly collapsed after the crane meant to weigh it malfunctioned.
Thousands of people who had waited patiently to feast on the record-breaking rice gasped as the massive structure gave way, bringing a dramatic night to an unforgettable conclusion.
The collapse, however, did not dampen the celebration. Guests had already been served, and many continued eating and cheering late into the night, turning the mishap into another chapter of a historic occasion.
For Hilda, it was still mission accomplished: a brand-new Guinness World Record for cooking the world’s largest pot of Nigerian jollof rice.
READ ALSO:Why I Cooked 200 Bags Of Rice Instead If 250 — Hilda Baci
The atmosphere throughout the event had been electrifying. Hilda, known for her 2023 Cook-a-thon fame, thrilled over 20,000 fans, food lovers, celebrities, and influencers who packed into the venue for the first-of-its-kind attempt.
Before firing up the stove, she rolled up her sleeves to personally wash the massive red pot, joking with her fans: “Yes, I can officially confirm this pot is squeaky clean! I washed it myself.”
She told journalists that the process was carefully calculated to preserve the dish’s authenticity.
“To keep the authenticity of the jollof rice, I applied some mathematics, and we will still watch it while it is cooking to make sure that everything is right,” she explained.
READ ALSO:VIDEO: Hilda Baci Washes Giant Pot Ahead Of Record-breaking Jollof Rice Attempt
Moments before the cooking began, Hilda held a short but emotional prayer session with the lead pastor of the Harvesters Church, Bolaji Idowu, setting a solemn tone before the fiery cook-out began.
As the rice simmered, the crowd swelled, with guests beaming in excitement for a taste of the steaming dish.
Notable personalities such as Veekee James, Tomike Adeoye, and Enioluwa joined the celebration, cheering her on. Even Guinness World Records itself showed support, dropping a goodwill message on her Instagram page as the cooking unfolded.
Speaking after the feat, Hilda disclosed that it took nine months of preparation and revealed that the pot, which eventually collapsed, was specially built over two months to handle the enormous task.
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She explained that she had originally planned to cook 250 bags of rice, but scaled down to 200 bags, about 4,000 kilograms, due to weighing challenges.
The ingredients also included staggering amounts of tomato paste, onions, oil, and spices, all supplied by food sponsor Gino.
Despite the shocking end, the attempt has already been hailed as one of the boldest food events ever staged in Nigeria.
From the prayers to the pot collapse, from the suspense of the weighing to the feast that followed, Hilda Baci once again proved her knack for turning the ordinary into the extraordinary.
For Lagosians who stayed all night, it was not just about jollof rice but about being part of history and going home with full stomachs and a story they would never forget.
Entertainment
Why I Cooked 200 Bags Of Rice Instead If 250 — Hilda Baci
Published
2 days agoon
September 13, 2025By
Editor
Nigerian sensational celebrity chef, Hilda Baci, has revealed why she decided to cook 200 bags of rice instead of the initially planned 250 bags for her Guinness World Record attempt for the largest serving of Nigerian-style Jollof rice.
In a statement, Baci said the decision to scale down the rice quantity was due to technical reasons related to the measuring crane and scale designed to weigh the final dish.
The custom-made pot’s weight, combined with the rice, would exceed the 20,000-kilogram limit of the measuring device.
READ ALSO:VIDEO: Hilda Baci Washes Giant Pot Ahead Of Record-breaking Jollof Rice Attempt
“If you notice when we started, we weighed the pot and we needed to weigh every single thing that goes into the pot when we’re done.
“The average crane and the measuring device can only weigh 20,000 kilogrammes. It’s safer for me to go below 20,000 kilogrammes so that my scale can carry it all at the same time,” Baci explained.
Despite reducing the quantity, Baci emphasized that the 200 bags of rice cooked still amount to 4,000 kilograms, enough to feed 20,000 people.
READ ALSO:PICTORIAL: Hilda Baci Visits Guinness World Records Office
“This 4,000 kilogrammes of rice is 200 bags of rice and it will still feed 20,000 people, so we’re still up there,” she said.
The event, which drew a large crowd of food lovers, celebrities, and dignitaries, has taken on the feel of a carnival with music, dancing, and appearances from public figures.
Baci described the feat as the most ambitious of her career, noting that it took almost a year of planning to pull off.
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“Honestly, Gino and I figured this whole thing out was hectic. Figuring out how to fabricate the pots, it took Mr Ayo two months to figure out and fabricate the pots. Then it took us about nine months to plan this event and it took us almost nine hours to make the entire meal,” she revealed.
Guinness World Record, the London-based record body, posted a message of encouragement on social media, wishing Baci “best of luck” in her attempt.
The recognition comes just two years after Guinness certified Baci’s 2023 cook-a-thon, which brought her global fame and inspired many young Nigerians to explore the culinary industry.
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